{"id":1581,"date":"2021-05-28T10:36:03","date_gmt":"2021-05-28T10:36:03","guid":{"rendered":"https:\/\/www.uvdl.cz\/?page_id=1581"},"modified":"2021-05-28T10:43:18","modified_gmt":"2021-05-28T10:43:18","slug":"cesi-alkohol-si-vybirame-hlavne-podle-chuti-ceny-osobni-zkusenosti","status":"publish","type":"page","link":"https:\/\/www.uvdl.cz\/cs_cz\/aktuality\/cesi-alkohol-si-vybirame-hlavne-podle-chuti-ceny-osobni-zkusenosti\/","title":{"rendered":"Alkohol si vyb\u00edr\u00e1me hlavn\u011b podle chuti. \u010ce\u0161i ale p\u0159ihl\u00ed\u017eej\u00ed tak\u00e9 k osobn\u00ed zku\u0161enosti, p\u0159\u00edle\u017eitosti nebo cen\u011b"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"trikolora\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

O unii<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Historie<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Aktuality<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Etick\u00e1 pravidla<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Dokumenty<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Kontakt<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Alkohol je jen jeden<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Alkohol si vyb\u00edr\u00e1me hlavn\u011b podle chuti. \u010ce\u0161i ale p\u0159ihl\u00ed\u017eej\u00ed tak\u00e9 k osobn\u00ed zku\u0161enosti, p\u0159\u00edle\u017eitosti nebo cen\u011b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Praha, 27. kv\u011btna 2021\u00a0\u2013\u00a0<\/span>\u010ce\u0161i si obl\u00edben\u00fd alkoholick\u00fd n\u00e1poj vyb\u00edraj\u00ed prim\u00e1rn\u011b podle chuti, d\u00e1le pak p\u0159edchoz\u00ed zku\u0161enosti, p\u0159\u00edle\u017eitosti, zna\u010dky nebo ceny. Vypl\u00fdv\u00e1 to z pr\u016fzkumu realizovan\u00e9ho prost\u0159ednictv\u00edm aplikace Instant Research agentury Ipsos pro Unii v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cR (UVDL \u010cR). K nejobl\u00edben\u011bj\u0161\u00edm alkoholick\u00fdm n\u00e1poj\u016fm pat\u0159\u00ed pivo, b\u00edl\u00e9 v\u00edno a lihoviny, ty lid\u00e9 konzumuj\u00ed sp\u00ed\u0161e v\u00fdjime\u010dn\u011b p\u0159i oslav\u00e1ch. Naopak pivo si daj\u00ed klidn\u011b i n\u011bkolikr\u00e1t za t\u00fdden, a to zejm\u00e9na p\u0159i posezen\u00ed s p\u0159\u00e1teli, k j\u00eddlu nebo jen tak na chu\u0165. I p\u0159es v\u00fdznamn\u011b vy\u0161\u0161\u00ed oblibu piva jsou p\u0159itom lihoviny v \u010cesku t\u0159ikr\u00e1t v\u00edce zat\u00ed\u017eeny spot\u0159ebn\u00ed dan\u00ed.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Chu\u0165 je pro n\u00e1s rozhoduj\u00edc\u00ed. 69 % \u010cech\u016f si alkoholick\u00fd n\u00e1poj vyb\u00edr\u00e1 pr\u00e1v\u011b podle chuti. D\u016fle\u017eit\u00e1 je tak\u00e9 osobn\u00ed zku\u0161enost (53 %), p\u0159\u00edle\u017eitost (41 %), zna\u010dka a cena (41 %), p\u0159i\u010dem\u017e pouze pro 26 % cena hraje rozhoduj\u00edc\u00ed roli. Naopak v\u016fn\u011b, obsah alkoholu ani ro\u010dn\u00ed obdob\u00ed na v\u00fdb\u011br nemaj\u00ed z\u00e1sadn\u011bj\u0161\u00ed vliv. Pro v\u011bt\u0161inu lid\u00ed (70 %) je cena ur\u010duj\u00edc\u00ed jen ob\u010das. K nejobl\u00edben\u011bj\u0161\u00edm alkoholick\u00fdm n\u00e1poj\u016fm pat\u0159\u00ed u mu\u017e\u016f pivo (91 %), lihoviny (55 %) a b\u00edl\u00e9 v\u00edno (48 %), \u017eeny maj\u00ed pivo v oblib\u011b m\u00e9n\u011b (67 %) a nam\u00edsto lihovin preferuj\u00ed b\u00edl\u00e9 a \u010derven\u00e9 v\u00edno. Mlad\u00fdm lidem do 35 let chutnaj\u00ed m\u00edchan\u00e9 koktejly (26 %).<\/p>

\"\"<\/p>

\u201ePr\u016fzkumy mezi spot\u0159ebiteli i data z celn\u00ed spr\u00e1vy n\u00e1m ukazuj\u00ed, \u017ee spot\u0159eba piva a v\u00edna je u n\u00e1s v\u00fdznamn\u011b vy\u0161\u0161\u00ed ne\u017e spot\u0159eba lihovin. P\u0159itom lihoviny jsou spot\u0159ebn\u00ed dan\u00ed zat\u00ed\u017een\u00e9 v\u016fbec nejv\u00edce, trojn\u00e1sobn\u011b v\u00edce ne\u017e pivo, v\u00edno spot\u0159ebn\u00ed da\u0148 neobsahuje \u017e\u00e1dnou. V posledn\u00edch t\u00fddnech se znepokojen\u00edm sledujeme vyj\u00e1d\u0159en\u00ed politik\u016f o mo\u017en\u00e9m dal\u0161\u00edm zvy\u0161ov\u00e1n\u00ed spot\u0159ebn\u00ed dan\u011b pouze v oblasti lihovin. K posledn\u00edmu extr\u00e9mn\u00edmu navy\u0161ov\u00e1n\u00ed o 13,2 % toti\u017e do\u0161lo teprve ned\u00e1vno, na za\u010d\u00e1tku roku 2020. Lik\u00e9rn\u00edk\u016fm, citeln\u011b zasa\u017een\u00fdm pandemi\u00ed a zv\u00fd\u0161en\u00edm spot\u0159ebn\u00ed dan\u011b, nezbude nic jin\u00e9ho, ne\u017e tuto polo\u017eku prom\u00edtnout do koncov\u00e9 ceny, co\u017e otev\u00edr\u00e1 st\u00e1le v\u011bt\u0161\u00ed prostor pro \u0161edou ekonomiku a zvy\u0161uje diskriminaci lihovin,\u201c<\/i> uv\u00e1d\u00ed Vladim\u00edr Darebn\u00edk, v\u00fdkonn\u00fd \u0159editel UVDL \u010cR.<\/b><\/span><\/p>

\u010ce\u0161i r\u00e1di experimentuj\u00ed<\/b><\/span><\/p>

V\u011bt\u0161ina respondent\u016f (64 %) r\u00e1da zkou\u0161\u00ed nov\u00e9 druhy a chut\u011b alkoholick\u00fdch n\u00e1poj\u016f. Jedn\u00e1 se zejm\u00e9na o mlad\u0161\u00ed lidi do 26 let. Konzervativn\u011bji se ke konzumaci alkoholick\u00fdch n\u00e1poj\u016f stav\u00ed star\u0161\u00ed generace. T\u00e9m\u011b\u0159 polovina (41 %) lid\u00ed ve v\u011bku 54 a\u017e 65 let pije pouze sv\u016fj odzkou\u0161en\u00fd n\u00e1poj. \u010ce\u0161i jsou tak\u00e9 ochotn\u00ed si za pr\u00e9miov\u00fd alkohol p\u0159iplatit. Uv\u00e1d\u00ed to \u010dtvrtina respondent\u016f. P\u0159i speci\u00e1ln\u00edch p\u0159\u00edle\u017eitostech, jako jsou svatby \u010di jin\u00e9 oslavy, si pr\u00e9miov\u00fd alkohol dop\u0159\u00e1v\u00e1 t\u00e9m\u011b\u0159 polovina lid\u00ed (48 %).<\/span><\/p>

\u201eV posledn\u00edch letech rostla spot\u0159eba pr\u00e9miov\u00fdch lihovin, kter\u00e1 byla prim\u00e1rn\u011b ta\u017eena r\u016fstem importovan\u00fdch zna\u010dek, a to a\u017e do roku 2019. Od t\u00e9 doby p\u0159evzaly r\u016fst p\u0159ev\u00e1\u017en\u011b lok\u00e1ln\u00ed zna\u010dky t\u0159tinov\u00fdch rum\u016f. V\u011bt\u0161\u00ed oblibu \u010desk\u00fdch lihovin v posledn\u00edch letech umoc\u0148uje i odliv zahrani\u010dn\u00edch turist\u016f v d\u016fsledku protipandemick\u00fdch opat\u0159en\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 Tom\u00e1\u0161 Hejkal, marketingov\u00fd \u0159editel Stock Plze\u0148 s.r.o.<\/b><\/span><\/p>

Lihoviny \u010ce\u0161i konzumuj\u00ed sp\u00ed\u0161e v\u00fdjime\u010dn\u011b p\u0159i oslav\u00e1ch<\/b><\/span><\/p>

Z lihovin \u010cech\u016fm nejv\u00edce chutnaj\u00ed rumy, ovocn\u00e9 p\u00e1lenky, whisky a vodka. Pan\u00e1ka si v\u0161ak daj\u00ed sp\u00ed\u0161e v\u00fdjime\u010dn\u011b p\u0159i oslav\u00e1ch nebo posezen\u00ed s p\u0159\u00e1teli (70 %). Konzumace lihovin, zejm\u00e9na u mlad\u0161\u00edch ro\u010dn\u00edk\u016f dlouhodob\u011b kles\u00e1. Oproti star\u0161\u00edm lidem maj\u00ed rad\u011bji m\u00edchan\u00e9 koktejly. Dle pr\u016fzkumu 27 % lid\u00ed vyhled\u00e1v\u00e1 lihoviny od zahrani\u010dn\u00edch v\u00fdrobc\u016f, p\u011btina vol\u00ed \u010desk\u00e9 zna\u010dky.<\/p>

\u201eZ pohledu kategori\u00ed nejv\u00edce roste obliba t\u0159tinov\u00fdch rum\u016f na \u00fakor tuzem\u00e1ku, d\u00e1le vodka a giny, v jejich\u017e p\u0159\u00edpad\u011b se jedn\u00e1 o celoevropsk\u00fd trend,\u201c<\/em> vysv\u011btluje Ji\u0159\u00ed \u0160t\u011btina, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Mast Jaegermeister CZ s.r.o.<\/strong><\/p>

\"\"<\/p>

Pivo si dop\u0159\u00e1v\u00e1me n\u011bkolikr\u00e1t do t\u00fddne.<\/strong> P\u0159i posezen\u00ed s p\u0159\u00e1teli, k j\u00eddlu nebo jen tak na chu\u0165<\/strong><\/p>

T\u00e9m\u011b\u0159 t\u0159etina \u010cech\u016f si d\u00e1 pivo n\u011bkolikr\u00e1t do t\u00fddne, hlavn\u011b o v\u00edkendu. Pivo nepije 12 % \u017een, av\u0161ak pouze 2 % mu\u017e\u016f. V\u011bt\u0161ina lid\u00ed (62 %) pivo konzumuje p\u0159i posezen\u00ed s p\u0159\u00e1teli, k j\u00eddlu si jej d\u00e1v\u00e1 t\u00e9m\u011b\u0159 polovina (49 %) a na chu\u0165 43 % osloven\u00fdch. P\u011btina pije pivo u televize. Obliba piva a ochucen\u00fdch piv stoup\u00e1 zejm\u00e9na v l\u00e9t\u011b.<\/p>

Kontakt pro v\u00edce informac\u00ed:<\/b>
Mark\u00e9ta Kabu\u010fov\u00e1, Insighters, tel.: 730 129 933,\u00a0marketa.kabudova@insighters.cz<\/a><\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/span><\/strong><\/a><\/span><\/p>

O unii<\/span><\/strong><\/a><\/span><\/p>

Aktuality<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Kontakt<\/span><\/strong><\/a><\/span><\/p>

Etick\u00e1 pravidla<\/span><\/strong><\/a><\/span><\/p>

Dokumenty<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

UVDL \u00a9 2020; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"trikolora\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

O unii<\/a> | Historie<\/a> | N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/a> |
Aktuality<\/a> <\/span>| Etick\u00e1 pravidla<\/a> | Dokumenty <\/a>|
Kontakt<\/a> | Alkohol je jen jeden<\/a><\/span><\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Alkohol si vyb\u00edr\u00e1me hlavn\u011b podle chuti. \u010ce\u0161i ale p\u0159ihl\u00ed\u017eej\u00ed tak\u00e9 k osobn\u00ed zku\u0161enosti, p\u0159\u00edle\u017eitosti nebo cen\u011b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Praha, 27. kv\u011btna 2021\u00a0\u2013\u00a0<\/span>\u010ce\u0161i si obl\u00edben\u00fd alkoholick\u00fd n\u00e1poj vyb\u00edraj\u00ed prim\u00e1rn\u011b podle chuti, d\u00e1le pak p\u0159edchoz\u00ed zku\u0161enosti, p\u0159\u00edle\u017eitosti, zna\u010dky nebo ceny. Vypl\u00fdv\u00e1 to z pr\u016fzkumu realizovan\u00e9ho prost\u0159ednictv\u00edm aplikace Instant Research agentury Ipsos pro Unii v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cR (UVDL \u010cR). K nejobl\u00edben\u011bj\u0161\u00edm alkoholick\u00fdm n\u00e1poj\u016fm pat\u0159\u00ed pivo, b\u00edl\u00e9 v\u00edno a lihoviny, ty lid\u00e9 konzumuj\u00ed sp\u00ed\u0161e v\u00fdjime\u010dn\u011b p\u0159i oslav\u00e1ch. Naopak pivo si daj\u00ed klidn\u011b i n\u011bkolikr\u00e1t za t\u00fdden, a to zejm\u00e9na p\u0159i posezen\u00ed s p\u0159\u00e1teli, k j\u00eddlu nebo jen tak na chu\u0165. I p\u0159es v\u00fdznamn\u011b vy\u0161\u0161\u00ed oblibu piva jsou p\u0159itom lihoviny v \u010cesku t\u0159ikr\u00e1t v\u00edce zat\u00ed\u017eeny spot\u0159ebn\u00ed dan\u00ed.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Chu\u0165 je pro n\u00e1s rozhoduj\u00edc\u00ed. 69 % \u010cech\u016f si alkoholick\u00fd n\u00e1poj vyb\u00edr\u00e1 pr\u00e1v\u011b podle chuti. D\u016fle\u017eit\u00e1 je tak\u00e9 osobn\u00ed zku\u0161enost (53 %), p\u0159\u00edle\u017eitost (41 %), zna\u010dka a cena (41 %), p\u0159i\u010dem\u017e pouze pro 26 % cena hraje rozhoduj\u00edc\u00ed roli. Naopak v\u016fn\u011b, obsah alkoholu ani ro\u010dn\u00ed obdob\u00ed na v\u00fdb\u011br nemaj\u00ed z\u00e1sadn\u011bj\u0161\u00ed vliv. Pro v\u011bt\u0161inu lid\u00ed (70 %) je cena ur\u010duj\u00edc\u00ed jen ob\u010das. K nejobl\u00edben\u011bj\u0161\u00edm alkoholick\u00fdm n\u00e1poj\u016fm pat\u0159\u00ed u mu\u017e\u016f pivo (91 %), lihoviny (55 %) a b\u00edl\u00e9 v\u00edno (48 %), \u017eeny maj\u00ed pivo v oblib\u011b m\u00e9n\u011b (67 %) a nam\u00edsto lihovin preferuj\u00ed b\u00edl\u00e9 a \u010derven\u00e9 v\u00edno. Mlad\u00fdm lidem do 35 let chutnaj\u00ed m\u00edchan\u00e9 koktejly (26 %).<\/p>\n

\"\"<\/p>\n

\u201ePr\u016fzkumy mezi spot\u0159ebiteli i data z celn\u00ed spr\u00e1vy n\u00e1m ukazuj\u00ed, \u017ee spot\u0159eba piva a v\u00edna je u n\u00e1s v\u00fdznamn\u011b vy\u0161\u0161\u00ed ne\u017e spot\u0159eba lihovin. P\u0159itom lihoviny jsou spot\u0159ebn\u00ed dan\u00ed zat\u00ed\u017een\u00e9 v\u016fbec nejv\u00edce, trojn\u00e1sobn\u011b v\u00edce ne\u017e pivo, v\u00edno spot\u0159ebn\u00ed da\u0148 neobsahuje \u017e\u00e1dnou. V posledn\u00edch t\u00fddnech se znepokojen\u00edm sledujeme vyj\u00e1d\u0159en\u00ed politik\u016f o mo\u017en\u00e9m dal\u0161\u00edm zvy\u0161ov\u00e1n\u00ed spot\u0159ebn\u00ed dan\u011b pouze v oblasti lihovin. K posledn\u00edmu extr\u00e9mn\u00edmu navy\u0161ov\u00e1n\u00ed o 13,2 % toti\u017e do\u0161lo teprve ned\u00e1vno, na za\u010d\u00e1tku roku 2020. Lik\u00e9rn\u00edk\u016fm, citeln\u011b zasa\u017een\u00fdm pandemi\u00ed a zv\u00fd\u0161en\u00edm spot\u0159ebn\u00ed dan\u011b, nezbude nic jin\u00e9ho, ne\u017e tuto polo\u017eku prom\u00edtnout do koncov\u00e9 ceny, co\u017e otev\u00edr\u00e1 st\u00e1le v\u011bt\u0161\u00ed prostor pro \u0161edou ekonomiku a zvy\u0161uje diskriminaci lihovin,\u201c<\/i> uv\u00e1d\u00ed Vladim\u00edr Darebn\u00edk, v\u00fdkonn\u00fd \u0159editel UVDL \u010cR.<\/b><\/span><\/p>\n

\u010ce\u0161i r\u00e1di experimentuj\u00ed<\/b><\/span><\/p>\n

V\u011bt\u0161ina respondent\u016f (64 %) r\u00e1da zkou\u0161\u00ed nov\u00e9 druhy a chut\u011b alkoholick\u00fdch n\u00e1poj\u016f. Jedn\u00e1 se zejm\u00e9na o mlad\u0161\u00ed lidi do 26 let. Konzervativn\u011bji se ke konzumaci alkoholick\u00fdch n\u00e1poj\u016f stav\u00ed star\u0161\u00ed generace. T\u00e9m\u011b\u0159 polovina (41 %) lid\u00ed ve v\u011bku 54 a\u017e 65 let pije pouze sv\u016fj odzkou\u0161en\u00fd n\u00e1poj. \u010ce\u0161i jsou tak\u00e9 ochotn\u00ed si za pr\u00e9miov\u00fd alkohol p\u0159iplatit. Uv\u00e1d\u00ed to \u010dtvrtina respondent\u016f. P\u0159i speci\u00e1ln\u00edch p\u0159\u00edle\u017eitostech, jako jsou svatby \u010di jin\u00e9 oslavy, si pr\u00e9miov\u00fd alkohol dop\u0159\u00e1v\u00e1 t\u00e9m\u011b\u0159 polovina lid\u00ed (48 %).<\/span><\/p>\n

\u201eV posledn\u00edch letech rostla spot\u0159eba pr\u00e9miov\u00fdch lihovin, kter\u00e1 byla prim\u00e1rn\u011b ta\u017eena r\u016fstem importovan\u00fdch zna\u010dek, a to a\u017e do roku 2019. Od t\u00e9 doby p\u0159evzaly r\u016fst p\u0159ev\u00e1\u017en\u011b lok\u00e1ln\u00ed zna\u010dky t\u0159tinov\u00fdch rum\u016f. V\u011bt\u0161\u00ed oblibu \u010desk\u00fdch lihovin v posledn\u00edch letech umoc\u0148uje i odliv zahrani\u010dn\u00edch turist\u016f v d\u016fsledku protipandemick\u00fdch opat\u0159en\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 Tom\u00e1\u0161 Hejkal, marketingov\u00fd \u0159editel Stock Plze\u0148 s.r.o.<\/b><\/span><\/p>\n

Lihoviny \u010ce\u0161i konzumuj\u00ed sp\u00ed\u0161e v\u00fdjime\u010dn\u011b p\u0159i oslav\u00e1ch<\/b><\/span><\/p>\n

Z lihovin \u010cech\u016fm nejv\u00edce chutnaj\u00ed rumy, ovocn\u00e9 p\u00e1lenky, whisky a vodka. Pan\u00e1ka si v\u0161ak daj\u00ed sp\u00ed\u0161e v\u00fdjime\u010dn\u011b p\u0159i oslav\u00e1ch nebo posezen\u00ed s p\u0159\u00e1teli (70 %). Konzumace lihovin, zejm\u00e9na u mlad\u0161\u00edch ro\u010dn\u00edk\u016f dlouhodob\u011b kles\u00e1. Oproti star\u0161\u00edm lidem maj\u00ed rad\u011bji m\u00edchan\u00e9 koktejly. Dle pr\u016fzkumu 27 % lid\u00ed vyhled\u00e1v\u00e1 lihoviny od zahrani\u010dn\u00edch v\u00fdrobc\u016f, p\u011btina vol\u00ed \u010desk\u00e9 zna\u010dky.<\/p>\n

\u201eZ pohledu kategori\u00ed nejv\u00edce roste obliba t\u0159tinov\u00fdch rum\u016f na \u00fakor tuzem\u00e1ku, d\u00e1le vodka a giny, v jejich\u017e p\u0159\u00edpad\u011b se jedn\u00e1 o celoevropsk\u00fd trend,\u201c<\/em> vysv\u011btluje Ji\u0159\u00ed \u0160t\u011btina, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Mast Jaegermeister CZ s.r.o.<\/strong><\/p>\n

\"\"<\/p>\n

Pivo si dop\u0159\u00e1v\u00e1me n\u011bkolikr\u00e1t do t\u00fddne.<\/strong> P\u0159i posezen\u00ed s p\u0159\u00e1teli, k j\u00eddlu nebo jen tak na chu\u0165<\/strong><\/p>\n

T\u00e9m\u011b\u0159 t\u0159etina \u010cech\u016f si d\u00e1 pivo n\u011bkolikr\u00e1t do t\u00fddne, hlavn\u011b o v\u00edkendu. Pivo nepije 12 % \u017een, av\u0161ak pouze 2 % mu\u017e\u016f. V\u011bt\u0161ina lid\u00ed (62 %) pivo konzumuje p\u0159i posezen\u00ed s p\u0159\u00e1teli, k j\u00eddlu si jej d\u00e1v\u00e1 t\u00e9m\u011b\u0159 polovina (49 %) a na chu\u0165 43 % osloven\u00fdch. P\u011btina pije pivo u televize. Obliba piva a ochucen\u00fdch piv stoup\u00e1 zejm\u00e9na v l\u00e9t\u011b.<\/p>\n

Kontakt pro v\u00edce informac\u00ed:<\/b>\nMark\u00e9ta Kabu\u010fov\u00e1, Insighters, tel.: 730 129 933,\u00a0marketa.kabudova@insighters.cz<\/a><\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

O unii<\/a>
Historie<\/a>
N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/a>
Aktuality<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Etick\u00e1 pravidla<\/a>
Dokumenty<\/a>
Kontakt<\/a>
Alkohol je jen jeden<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

UVDL \u00a9 2020; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

O unii Historie N\u00e1v\u0161t\u011bvnick\u00e1 centra Aktuality Etick\u00e1 pravidla Dokumenty Kontakt Alkohol je jen jeden Alkohol si vyb\u00edr\u00e1me hlavn\u011b podle chuti. \u010ce\u0161i ale p\u0159ihl\u00ed\u017eej\u00ed tak\u00e9 k osobn\u00ed zku\u0161enosti, p\u0159\u00edle\u017eitosti nebo cen\u011b Praha, 27. kv\u011btna 2021\u00a0\u2013\u00a0\u010ce\u0161i si obl\u00edben\u00fd alkoholick\u00fd n\u00e1poj vyb\u00edraj\u00ed prim\u00e1rn\u011b podle chuti, d\u00e1le pak p\u0159edchoz\u00ed zku\u0161enosti, p\u0159\u00edle\u017eitosti, zna\u010dky nebo ceny. Vypl\u00fdv\u00e1 to z pr\u016fzkumu realizovan\u00e9ho … <\/p>\n

Pokra\u010dovat ve \u010dten\u00ed “Alkohol si vyb\u00edr\u00e1me hlavn\u011b podle chuti. \u010ce\u0161i ale p\u0159ihl\u00ed\u017eej\u00ed tak\u00e9 k osobn\u00ed zku\u0161enosti, p\u0159\u00edle\u017eitosti nebo cen\u011b”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":198,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":[],"_links":{"self":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/1581"}],"collection":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":18,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/1581\/revisions"}],"predecessor-version":[{"id":1624,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/1581\/revisions\/1624"}],"up":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/198"}],"wp:attachment":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/media?parent=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}