{"id":2293,"date":"2025-08-08T12:33:52","date_gmt":"2025-08-08T12:33:52","guid":{"rendered":"https:\/\/www.uvdl.cz\/?page_id=2293"},"modified":"2025-08-08T12:43:45","modified_gmt":"2025-08-08T12:43:45","slug":"misto-zakazu-je-treba-prevence-spotreba-alkoholu-u-mladistvych-klesa-pripomina-unie","status":"publish","type":"page","link":"https:\/\/www.uvdl.cz\/cs_cz\/aktuality\/misto-zakazu-je-treba-prevence-spotreba-alkoholu-u-mladistvych-klesa-pripomina-unie\/","title":{"rendered":"M\u00edsto z\u00e1kaz\u016f je t\u0159eba prevence. Spot\u0159eba alkoholu u mladistv\u00fdch kles\u00e1, p\u0159ipom\u00edn\u00e1 unie"},"content":{"rendered":"\t\t
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O unii<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Historie<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Aktuality<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Etick\u00e1 pravidla<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Dokumenty<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kontakt<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Alkohol je jen jeden<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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M\u00edsto z\u00e1kaz\u016f je t\u0159eba prevence. Spot\u0159eba alkoholu u mladistv\u00fdch kles\u00e1, p\u0159ipom\u00edn\u00e1 unie <\/span><\/span><\/p><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Praha, 28. \u010dervence 2025 \u2013 Think tank Ministr zdrav\u00ed si dal do v\u00ednku prodlou\u017eit \u017eivot \u010cech\u016f o 5 let. Aby tohoto c\u00edle bylo mo\u017en\u00e9 dos\u00e1hnout doporu\u010duje celou \u0159adu opat\u0159en\u00ed v\u00a0r\u016fzn\u00fdch oblastech na\u0161eho \u017eivota. V\u00a0\u010dervenci tak\u00e9 prezentoval v\u00fdsledky v\u00fdzkumu v\u011bnovan\u00e9ho regulaci alkoholu, a to zejm\u00e9na v\u00a0oblastech propagace a prodeje.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Podle v\u00fdzkumu agentury Behavio, kter\u00fd Ministr zdrav\u00ed interpretuje, 63 % \u010desk\u00e9 ve\u0159ejnosti podporuje p\u0159\u00edsn\u011bj\u0161\u00ed regulaci alkoholu. Konkr\u00e9tn\u011b 78\u202f% by uv\u00edtalo z\u00e1kaz reklamy na alkoholu na akc\u00edch pro mladistv\u00e9, 70\u202f% omezen\u00ed reklamy ve dne v m\u00e9di\u00edch, 54\u202f% podporuje zru\u0161en\u00ed da\u0148ov\u00e9 v\u00fdjimky pro tich\u00e9 v\u00edno a 47\u202f% by souhlasilo s pravidelnou valorizac\u00ed spot\u0159ebn\u00ed dan\u011b. Think tank d\u00e1le uv\u00e1d\u00ed, \u017ee ekonomick\u00e9 a zdravotn\u00ed dopady alkoholu v \u010cR p\u0159esahuj\u00ed 40 miliard korun ro\u010dn\u011b a alkohol p\u0159isp\u00edv\u00e1 k v\u00edce ne\u017e 6 000 \u00famrt\u00edm ro\u010dn\u011b.<\/p>

Unie v\u00fdrobc\u016f a dovozc\u016f lihovin (UVDL), kter\u00e1 sdru\u017euje kl\u00ed\u010dov\u00e9 akt\u00e9ry tuzemsk\u00e9ho trhu s lihovinami, ozna\u010duje zve\u0159ejn\u011bn\u00e9 v\u00fdsledky za p\u0159inejmen\u0161\u00edm zav\u00e1d\u011bj\u00edc\u00ed. V\u00fdkonn\u00fd \u0159editel UVDL Vladim\u00edr Darebn\u00edk upozor\u0148uje, \u017ee metodika v\u00fdzkumu nen\u00ed k dispozici: \u201eNen\u00ed jasn\u00e9, o jak\u00e9 z\u00e1v\u011bry se jedn\u00e1, jak velik\u00e9 bylo auditorium, jak\u00e9 bylo v\u011bkov\u00e9, soci\u00e1ln\u00ed a geografick\u00e9 rozlo\u017een\u00ed respondent\u016f,\u201c<\/em> uvedl Darebn\u00edk v\u00a0reakci na ned\u00e1vnou tiskovou konferenci Ministra zdrav\u00ed.<\/p>

Za zvl\u00e1\u0161\u0165 problematick\u00e9 pova\u017euje UVDL po\u017eadavky, kter\u00e9 jsou u\u017e dnes pr\u00e1vn\u011b zakotveny. Nap\u0159\u00edklad z\u00e1kaz reklamy na alkoholu b\u011bhem akc\u00ed ur\u010den\u00fdch mladistv\u00fdm je v \u010desk\u00e9m pr\u00e1vu obsa\u017een od roku 1995. \u201ePokud v\u00fdzkum uv\u00e1d\u00ed, \u017ee 78\u202f% lid\u00ed chce zak\u00e1zat reklamu na akc\u00edch pro mladistv\u00e9, pak to sv\u011bd\u010d\u00ed o neznalosti existuj\u00edc\u00edch pravidel nebo o selh\u00e1n\u00ed st\u00e1tn\u00edho dohledu, nikoli o pot\u0159eb\u011b dal\u0161\u00edch z\u00e1kaz\u016f,\u201c<\/em> tvrd\u00ed Darebn\u00edk, kter\u00fd upozornil tak\u00e9 na to, \u017ee stejn\u011b tak se v\u00a0doporu\u010den\u00edch objevuje z\u00e1kaz prodeje v\u00a0okol\u00ed \u0161kol a v\u00a0automatech. \u201eI tyto z\u00e1kazy jsou v\u00a0\u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu zakotveny ji\u017e \u0159adu let,\u201c<\/em> dodal \u0159editel unie.<\/p>

Podle Vladim\u00edra Darebn\u00edka se v\u00a0doporu\u010den\u00edch platformy objevuj\u00ed dal\u0161\u00ed n\u00e1vrhy restrikc\u00ed, ale zcela tam chyb\u00ed jak\u00e1koliv forma prevence a vzd\u011bl\u00e1v\u00e1n\u00ed v\u00a0t\u00e9to oblasti. \u201eTo, \u017ee prevence je nej\u00fa\u010dinn\u011bj\u0161\u00ed n\u00e1stroj proti zneu\u017e\u00edv\u00e1n\u00ed alkoholu, je dlouhodob\u011b ov\u011b\u0159eno. To, \u017ee st\u00e1t tuto oblast zcela zanedb\u00e1v\u00e1, je bohu\u017eel hol\u00fd fakt. Ono toti\u017e vydat z\u00e1kaz a potom se t\u00edm chlubit v\u00a0politick\u00fdch prohl\u00e1\u0161en\u00edch, je jednoduch\u00e9 a bezpracn\u00e9. To, \u017ee to nep\u0159in\u00e1\u0161\u00ed \u017e\u00e1dn\u00e9 v\u00fdsledky a stimuluje to pouze dal\u0161\u00ed snahy o restrikce, u\u017e nikdo nechce vid\u011bt. Prevence je dlouhodob\u00e1. Ale zcela \u00fa\u010dinn\u00e1 v\u011bc,\u201c<\/em> je p\u0159esv\u011bd\u010den\u00ed Darebn\u00edk.<\/p>

Unie p\u0159ipom\u00edn\u00e1 sv\u016fj vzd\u011bl\u00e1vac\u00ed program Pobavme se o alkoholu, kter\u00fd vznikl ve spolupr\u00e1ci s\u00a0neziskovou organizac\u00ed SANANIM a kter\u00fd od roku 2009 absolvovalo p\u0159es 150 000 d\u011bt\u00ed. \u201eNa lekc\u00edch se d\u011bti dozv\u011bd\u00ed, co je to alkohol, jak\u00e1 rizika p\u0159in\u00e1\u0161\u00ed, pro\u010d by jej mladistv\u00ed nem\u011bli konzumovat. Podle OECD klesla spot\u0159eba alkoholu u mladistv\u00fdch mezi lety 2010 a 2019 t\u00e9m\u011b\u0159 o 50\u202f%,\u201c<\/em> \u0159\u00edk\u00e1 Darebn\u00edk, podle kter\u00e9ho je pr\u00e1v\u011b tato v\u011bc n\u011bco, z \u010deho bychom m\u011bli m\u00edt radost.<\/p>

Krom\u011b pr\u00e1vn\u00edch norem upozor\u0148uje UVDL i na vlastn\u00ed etick\u00fd kodex pro reklamu. \u201eEvropsk\u00e1 komise u\u017e p\u0159ed n\u011bkolika lety doporu\u010dovala \u010dlensk\u00fdm st\u00e1t\u016fm, aby podporovala samoregula\u010dn\u00ed opat\u0159en\u00ed v\u00a0oblasti reklamy, proto\u017ee ta jsou daleko \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e jak\u00e9koliv z\u00e1kazy. Etick\u00fd kodex mimo jin\u00e9 stanovuje velmi p\u0159\u00edsn\u00e1 pravidla propagace alkoholick\u00fdch n\u00e1poj\u016f a prakticky nedovoluje, aby se tato reklama objevovala v\u00a0m\u00e9di\u00edch a v\u00a0m\u00edstech, kde je velk\u00e1 koncentrace mlad\u00fdch lid\u00ed,\u201c<\/em> p\u0159ipomn\u011bl Vladim\u00edr Darebn\u00edk<\/p>

Podle jeho slov nav\u00edc reklama na alkohol nikdy nep\u016fsob\u00ed na spot\u0159ebitele tak, aby konzumoval alkohol, ale propaguje danou zna\u010dku. \u201eNav\u00edc v\u00a0etick\u00e9m kodexu v\u00fdrobc\u016f lihovin je zcela jednozna\u010dn\u011b zak\u00e1z\u00e1no zobrazovat jak\u00e9koliv formy nezodpov\u011bdn\u00e9ho p\u0159\u00edstupu ke konzumaci alkoholu, a naopak vyb\u00edz\u00ed k\u00a0ostra\u017eitosti. V\u017edy uv\u00e1d\u00edm p\u0159\u00edklad, \u017ee reklama na jogurt tak\u00e9 nezvy\u0161uje konzumaci jogurtu \u2013 jen posiluje danou zna\u010dku,\u201c<\/em> \u0159\u00edk\u00e1 Darebn\u00edk.<\/p>

Unie rovn\u011b\u017e p\u0159ipom\u00edn\u00e1, \u017ee v\u011bt\u0161ina v\u00fdrobc\u016f pou\u017e\u00edv\u00e1 na etiket\u00e1ch dobrovoln\u00e9 varovn\u00e9 symboly. Jde nap\u0159\u00edklad o piktogramy upozor\u0148uj\u00edc\u00ed, \u017ee n\u00e1poj nen\u00ed ur\u010den t\u011bhotn\u00fdm \u017een\u00e1m \u010di nezletil\u00fdm osob\u00e1m. V\u011bt\u0161ina \u010dlen\u016f UVDL p\u0159itom vyu\u017e\u00edv\u00e1 i tzv. digit\u00e1ln\u00ed etiketu, kter\u00e1 poskytuj\u00ed detailn\u00ed slo\u017een\u00ed a informace o p\u016fvodu \u010di environment\u00e1ln\u00ed z\u00e1t\u011b\u017ei a stejn\u011b tak zdravotn\u00ed informace.<\/p>

To, co zve\u0159ejn\u011bn\u00e1 studie podle UVDL zcela opom\u00edj\u00ed, je riziko \u010dern\u00e9ho trhu. \u201eZ\u00e1kaz prodeje alkoholu v\u00a0ur\u010dit\u00fdch m\u00edstech \u010di hodin\u00e1ch povede pouze ke zv\u00fd\u0161en\u00ed objemu \u010dern\u00e9ho trhu. Dod\u00e1vky neleg\u00e1ln\u00edho alkoholu, kter\u00fd se vyh\u00fdb\u00e1 ve\u0161ker\u00fdm pravidl\u016fm a kontrol\u00e1m, jsou daleko nebezpe\u010dn\u011bj\u0161\u00ed ne\u017e alkohol leg\u00e1ln\u00ed. St\u00e1t naslouch\u00e1 n\u00e1vrh\u016fm na omezen\u00ed leg\u00e1ln\u00edho trhu a zapom\u00edn\u00e1 na realitu,\u201c<\/em> varuje Darebn\u00edk.<\/p>

Podle dat, na kter\u00e1 se UVDL odvol\u00e1v\u00e1, kleslo p\u011bstitelsk\u00e9 p\u00e1len\u00ed o 50 % za posledn\u00edch 10 let a v roce 2024 do\u0161lo k meziro\u010dn\u00edmu poklesu prodeje lihovin o 10 %. Unie tvrd\u00ed, \u017ee jde o sign\u00e1ly, \u017ee \u0161ed\u00e1 ekonomika se vrac\u00ed na sc\u00e9nu.<\/p>

UVDL se stav\u00ed kriticky tak\u00e9 k absenci jak\u00e9koliv diskuse Ministra zdrav\u00ed a z\u00e1stupc\u016f oboru. \u201eTento postoj vid\u00edme jako spole\u010densky velmi nebezpe\u010dn\u00fd a\u017e extr\u00e9mistick\u00fd. Jde o kop\u00edrov\u00e1n\u00ed n\u00e1zor\u016f WHO, kter\u00e1 sv\u00fdm zam\u011bstnanc\u016fm kontakty s oborem dokonce v\u00fdslovn\u011b zakazuje. co\u017e je dle Unie alarmuj\u00edc\u00ed. O v\u0161ech z\u00e1sadn\u00edch ot\u00e1zk\u00e1ch je t\u0159eba diskutovat, jinak nemaj\u00ed zdaleka takov\u00fd z\u00e1sah,\u201c<\/em> je p\u0159esv\u011bd\u010den\u00fd Vladim\u00edr Darebn\u00edk.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/span><\/strong><\/a><\/span><\/p>

O unii<\/span><\/strong><\/a><\/span><\/p>

Aktuality<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kontakt<\/span><\/strong><\/a><\/span><\/p>

Etick\u00e1 pravidla<\/span><\/strong><\/a><\/span><\/p>

Dokumenty<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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UVDL \u00a9 2020; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O unii<\/a> | Historie<\/a> | N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/a> |
Aktuality<\/a> <\/span>| Etick\u00e1 pravidla<\/a> | Dokumenty <\/a>|
Kontakt<\/a> | Alkohol je jen jeden<\/a><\/span><\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00edsto z\u00e1kaz\u016f je t\u0159eba prevence. Spot\u0159eba alkoholu u mladistv\u00fdch kles\u00e1, p\u0159ipom\u00edn\u00e1 unie\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Praha, 28. \u010dervence 2025 \u2013 Think tank Ministr zdrav\u00ed si dal do v\u00ednku prodlou\u017eit \u017eivot \u010cech\u016f o 5 let. Aby tohoto c\u00edle bylo mo\u017en\u00e9 dos\u00e1hnout doporu\u010duje celou \u0159adu opat\u0159en\u00ed v\u00a0r\u016fzn\u00fdch oblastech na\u0161eho \u017eivota. V\u00a0\u010dervenci tak\u00e9 prezentoval v\u00fdsledky v\u00fdzkumu v\u011bnovan\u00e9ho regulaci alkoholu, a to zejm\u00e9na v\u00a0oblastech propagace a prodeje.<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Podle v\u00fdzkumu agentury Behavio, kter\u00fd Ministr zdrav\u00ed interpretuje, 63 % \u010desk\u00e9 ve\u0159ejnosti podporuje p\u0159\u00edsn\u011bj\u0161\u00ed regulaci alkoholu. Konkr\u00e9tn\u011b 78\u202f% by uv\u00edtalo z\u00e1kaz reklamy na alkoholu na akc\u00edch pro mladistv\u00e9, 70\u202f% omezen\u00ed reklamy ve dne v m\u00e9di\u00edch, 54\u202f% podporuje zru\u0161en\u00ed da\u0148ov\u00e9 v\u00fdjimky pro tich\u00e9 v\u00edno a 47\u202f% by souhlasilo s pravidelnou valorizac\u00ed spot\u0159ebn\u00ed dan\u011b. Think tank d\u00e1le uv\u00e1d\u00ed, \u017ee ekonomick\u00e9 a zdravotn\u00ed dopady alkoholu v \u010cR p\u0159esahuj\u00ed 40 miliard korun ro\u010dn\u011b a alkohol p\u0159isp\u00edv\u00e1 k v\u00edce ne\u017e 6 000 \u00famrt\u00edm ro\u010dn\u011b.<\/p><\/div>

Unie v\u00fdrobc\u016f a dovozc\u016f lihovin (UVDL), kter\u00e1 sdru\u017euje kl\u00ed\u010dov\u00e9 akt\u00e9ry tuzemsk\u00e9ho trhu s lihovinami, ozna\u010duje zve\u0159ejn\u011bn\u00e9 v\u00fdsledky za p\u0159inejmen\u0161\u00edm zav\u00e1d\u011bj\u00edc\u00ed. V\u00fdkonn\u00fd \u0159editel UVDL Vladim\u00edr Darebn\u00edk upozor\u0148uje, \u017ee metodika v\u00fdzkumu nen\u00ed k dispozici:\u00a0<\/span>\u201eNen\u00ed jasn\u00e9, o jak\u00e9 z\u00e1v\u011bry se jedn\u00e1, jak velik\u00e9 bylo auditorium, jak\u00e9 bylo v\u011bkov\u00e9, soci\u00e1ln\u00ed a geografick\u00e9 rozlo\u017een\u00ed respondent\u016f,\u201c<\/em>\u00a0<\/span>uvedl Darebn\u00edk v\u00a0reakci na ned\u00e1vnou tiskovou konferenci Ministra zdrav\u00ed.<\/p><\/div>

Za zvl\u00e1\u0161\u0165 problematick\u00e9 pova\u017euje UVDL po\u017eadavky, kter\u00e9 jsou u\u017e dnes pr\u00e1vn\u011b zakotveny. Nap\u0159\u00edklad z\u00e1kaz reklamy na alkoholu b\u011bhem akc\u00ed ur\u010den\u00fdch mladistv\u00fdm je v \u010desk\u00e9m pr\u00e1vu obsa\u017een od roku 1995.\u00a0<\/span>\u201ePokud v\u00fdzkum uv\u00e1d\u00ed, \u017ee 78\u202f% lid\u00ed chce zak\u00e1zat reklamu na akc\u00edch pro mladistv\u00e9, pak to sv\u011bd\u010d\u00ed o neznalosti existuj\u00edc\u00edch pravidel nebo o selh\u00e1n\u00ed st\u00e1tn\u00edho dohledu, nikoli o pot\u0159eb\u011b dal\u0161\u00edch z\u00e1kaz\u016f,\u201c<\/em>\u00a0<\/span>tvrd\u00ed Darebn\u00edk, kter\u00fd upozornil tak\u00e9 na to, \u017ee stejn\u011b tak se v\u00a0doporu\u010den\u00edch objevuje z\u00e1kaz prodeje v\u00a0okol\u00ed \u0161kol a v\u00a0automatech.\u00a0<\/span>\u201eI tyto z\u00e1kazy jsou v\u00a0\u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu zakotveny ji\u017e \u0159adu let,\u201c<\/em>\u00a0<\/span>dodal \u0159editel unie.<\/p><\/div>

Podle Vladim\u00edra Darebn\u00edka se v\u00a0doporu\u010den\u00edch platformy objevuj\u00ed dal\u0161\u00ed n\u00e1vrhy restrikc\u00ed, ale zcela tam chyb\u00ed jak\u00e1koliv forma prevence a vzd\u011bl\u00e1v\u00e1n\u00ed v\u00a0t\u00e9to oblasti.\u00a0<\/span>\u201eTo, \u017ee prevence je nej\u00fa\u010dinn\u011bj\u0161\u00ed n\u00e1stroj proti zneu\u017e\u00edv\u00e1n\u00ed alkoholu, je dlouhodob\u011b ov\u011b\u0159eno. To, \u017ee st\u00e1t tuto oblast zcela zanedb\u00e1v\u00e1, je bohu\u017eel hol\u00fd fakt. Ono toti\u017e vydat z\u00e1kaz a potom se t\u00edm chlubit v\u00a0politick\u00fdch prohl\u00e1\u0161en\u00edch, je jednoduch\u00e9 a bezpracn\u00e9. To, \u017ee to nep\u0159in\u00e1\u0161\u00ed \u017e\u00e1dn\u00e9 v\u00fdsledky a stimuluje to pouze dal\u0161\u00ed snahy o restrikce, u\u017e nikdo nechce vid\u011bt. Prevence je dlouhodob\u00e1. Ale zcela \u00fa\u010dinn\u00e1 v\u011bc,\u201c<\/em>\u00a0<\/span>je p\u0159esv\u011bd\u010den\u00ed Darebn\u00edk.<\/p><\/div>

Unie p\u0159ipom\u00edn\u00e1 sv\u016fj vzd\u011bl\u00e1vac\u00ed program Pobavme se o alkoholu, kter\u00fd vznikl ve spolupr\u00e1ci s\u00a0neziskovou organizac\u00ed SANANIM a kter\u00fd od roku 2009 absolvovalo p\u0159es 150 000 d\u011bt\u00ed.\u00a0<\/span>\u201eNa lekc\u00edch se d\u011bti dozv\u011bd\u00ed, co je to alkohol, jak\u00e1 rizika p\u0159in\u00e1\u0161\u00ed, pro\u010d by jej mladistv\u00ed nem\u011bli konzumovat. Podle OECD klesla spot\u0159eba alkoholu u mladistv\u00fdch mezi lety 2010 a 2019 t\u00e9m\u011b\u0159 o 50\u202f%,\u201c<\/em>\u00a0<\/span>\u0159\u00edk\u00e1 Darebn\u00edk, podle kter\u00e9ho je pr\u00e1v\u011b tato v\u011bc n\u011bco, z \u010deho bychom m\u011bli m\u00edt radost.<\/p><\/div>

Krom\u011b pr\u00e1vn\u00edch norem upozor\u0148uje UVDL i na vlastn\u00ed etick\u00fd kodex pro reklamu.\u00a0<\/span>\u201eEvropsk\u00e1 komise u\u017e p\u0159ed n\u011bkolika lety doporu\u010dovala \u010dlensk\u00fdm st\u00e1t\u016fm, aby podporovala samoregula\u010dn\u00ed opat\u0159en\u00ed v\u00a0oblasti reklamy, proto\u017ee ta jsou daleko \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e jak\u00e9koliv z\u00e1kazy. Etick\u00fd kodex mimo jin\u00e9 stanovuje velmi p\u0159\u00edsn\u00e1 pravidla propagace alkoholick\u00fdch n\u00e1poj\u016f a prakticky nedovoluje, aby se tato reklama objevovala v\u00a0m\u00e9di\u00edch a v\u00a0m\u00edstech, kde je velk\u00e1 koncentrace mlad\u00fdch lid\u00ed,\u201c<\/em>\u00a0<\/span>p\u0159ipomn\u011bl Vladim\u00edr Darebn\u00edk<\/p><\/div>

Podle jeho slov nav\u00edc reklama na alkohol nikdy nep\u016fsob\u00ed na spot\u0159ebitele tak, aby konzumoval alkohol, ale propaguje danou zna\u010dku.\u00a0<\/span>\u201eNav\u00edc v\u00a0etick\u00e9m kodexu v\u00fdrobc\u016f lihovin je zcela jednozna\u010dn\u011b zak\u00e1z\u00e1no zobrazovat jak\u00e9koliv formy nezodpov\u011bdn\u00e9ho p\u0159\u00edstupu ke konzumaci alkoholu, a naopak vyb\u00edz\u00ed k\u00a0ostra\u017eitosti. V\u017edy uv\u00e1d\u00edm p\u0159\u00edklad, \u017ee reklama na jogurt tak\u00e9 nezvy\u0161uje konzumaci jogurtu \u2013 jen posiluje danou zna\u010dku,\u201c<\/em>\u00a0<\/span>\u0159\u00edk\u00e1 Darebn\u00edk.<\/p><\/div>

Unie rovn\u011b\u017e p\u0159ipom\u00edn\u00e1, \u017ee v\u011bt\u0161ina v\u00fdrobc\u016f pou\u017e\u00edv\u00e1 na etiket\u00e1ch dobrovoln\u00e9 varovn\u00e9 symboly. Jde nap\u0159\u00edklad o piktogramy upozor\u0148uj\u00edc\u00ed, \u017ee n\u00e1poj nen\u00ed ur\u010den t\u011bhotn\u00fdm \u017een\u00e1m \u010di nezletil\u00fdm osob\u00e1m. V\u011bt\u0161ina \u010dlen\u016f UVDL p\u0159itom vyu\u017e\u00edv\u00e1 i tzv. digit\u00e1ln\u00ed etiketu, kter\u00e1 poskytuj\u00ed detailn\u00ed slo\u017een\u00ed a informace o p\u016fvodu \u010di environment\u00e1ln\u00ed z\u00e1t\u011b\u017ei a stejn\u011b tak zdravotn\u00ed informace.<\/p><\/div>

To, co zve\u0159ejn\u011bn\u00e1 studie podle UVDL zcela opom\u00edj\u00ed, je riziko \u010dern\u00e9ho trhu.\u00a0<\/span>\u201eZ\u00e1kaz prodeje alkoholu v\u00a0ur\u010dit\u00fdch m\u00edstech \u010di hodin\u00e1ch povede pouze ke zv\u00fd\u0161en\u00ed objemu \u010dern\u00e9ho trhu. Dod\u00e1vky neleg\u00e1ln\u00edho alkoholu, kter\u00fd se vyh\u00fdb\u00e1 ve\u0161ker\u00fdm pravidl\u016fm a kontrol\u00e1m, jsou daleko nebezpe\u010dn\u011bj\u0161\u00ed ne\u017e alkohol leg\u00e1ln\u00ed. St\u00e1t naslouch\u00e1 n\u00e1vrh\u016fm na omezen\u00ed leg\u00e1ln\u00edho trhu a zapom\u00edn\u00e1 na realitu,\u201c<\/em>\u00a0<\/span>varuje Darebn\u00edk.<\/p><\/div>

Podle dat, na kter\u00e1 se UVDL odvol\u00e1v\u00e1, kleslo p\u011bstitelsk\u00e9 p\u00e1len\u00ed o 50 % za posledn\u00edch 10 let a v roce 2024 do\u0161lo k meziro\u010dn\u00edmu poklesu prodeje lihovin o 10 %. Unie tvrd\u00ed, \u017ee jde o sign\u00e1ly, \u017ee \u0161ed\u00e1 ekonomika se vrac\u00ed na sc\u00e9nu.<\/p><\/div>

UVDL se stav\u00ed kriticky tak\u00e9 k absenci jak\u00e9koliv diskuse Ministra zdrav\u00ed a z\u00e1stupc\u016f oboru.\u00a0<\/span>\u201eTento postoj vid\u00edme jako spole\u010densky velmi nebezpe\u010dn\u00fd a\u017e extr\u00e9mistick\u00fd. Jde o kop\u00edrov\u00e1n\u00ed n\u00e1zor\u016f WHO, kter\u00e1 sv\u00fdm zam\u011bstnanc\u016fm kontakty s oborem dokonce v\u00fdslovn\u011b zakazuje. co\u017e je dle Unie alarmuj\u00edc\u00ed. O v\u0161ech z\u00e1sadn\u00edch ot\u00e1zk\u00e1ch je t\u0159eba diskutovat, jinak nemaj\u00ed zdaleka takov\u00fd z\u00e1sah,\u201c<\/em>\u00a0<\/span>je p\u0159esv\u011bd\u010den\u00fd Vladim\u00edr Darebn\u00edk.<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O unii<\/a>
Historie<\/a>
N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/a>
Aktuality<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Etick\u00e1 pravidla<\/a>
Dokumenty<\/a>
Kontakt<\/a>
Alkohol je jen jeden<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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UVDL \u00a9 2020; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

O unii Historie N\u00e1v\u0161t\u011bvnick\u00e1 centra Aktuality Etick\u00e1 pravidla Dokumenty Kontakt Alkohol je jen jeden M\u00edsto z\u00e1kaz\u016f je t\u0159eba prevence. Spot\u0159eba alkoholu u mladistv\u00fdch kles\u00e1, p\u0159ipom\u00edn\u00e1 unie Praha, 28. \u010dervence 2025 \u2013 Think tank Ministr zdrav\u00ed si dal do v\u00ednku prodlou\u017eit \u017eivot \u010cech\u016f o 5 let. Aby tohoto c\u00edle bylo mo\u017en\u00e9 dos\u00e1hnout doporu\u010duje celou \u0159adu opat\u0159en\u00ed … <\/p>\n

Pokra\u010dovat ve \u010dten\u00ed “M\u00edsto z\u00e1kaz\u016f je t\u0159eba prevence. Spot\u0159eba alkoholu u mladistv\u00fdch kles\u00e1, p\u0159ipom\u00edn\u00e1 unie”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":70,"parent":198,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":[],"_links":{"self":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/2293"}],"collection":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/comments?post=2293"}],"version-history":[{"count":4,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/2293\/revisions"}],"predecessor-version":[{"id":2297,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/2293\/revisions\/2297"}],"up":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/media?parent=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}