{"id":249,"date":"2020-11-04T13:37:28","date_gmt":"2020-11-04T13:37:28","guid":{"rendered":"https:\/\/www.uvdl.cz\/?page_id=249"},"modified":"2021-02-26T16:20:11","modified_gmt":"2021-02-26T16:20:11","slug":"eticka-pravidla","status":"publish","type":"page","link":"https:\/\/www.uvdl.cz\/cs_cz\/eticka-pravidla\/","title":{"rendered":"Etick\u00e1 pravidla pro reklamu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"249\" class=\"elementor elementor-249\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58971156 elementor-section-full_width elementor-section-content-top elementor-section-stretched elementor-section-height-min-height elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"58971156\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/elementor\/thumbs\/trikolora-owyeuos4tsr5r1mdc95ga0eg2uk4zs82nkij7o6ts8.png\" title=\"trikolora\" alt=\"trikolora\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46e95c07 elementor-section-height-min-height elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"46e95c07\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\" data-no-translation=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-298d1a3f\" data-id=\"298d1a3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e80d70 elementor-widget elementor-widget-text-editor\" data-id=\"14e80d70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/o-unii\/\"><strong><span style=\"font-size: 12pt;\">O unii<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-54488214\" data-id=\"54488214\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb1e1f6 elementor-widget elementor-widget-text-editor\" data-id=\"1eb1e1f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/historie\/\"><strong><span style=\"font-size: 12pt;\">Historie<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-817fa9c\" data-id=\"817fa9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6abbef3c elementor-widget elementor-widget-text-editor\" data-id=\"6abbef3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/navstevnicka-centra\/\"><strong><span style=\"font-size: 12pt;\">N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-769e9ad\" data-id=\"769e9ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14f07a88 elementor-widget elementor-widget-text-editor\" data-id=\"14f07a88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/aktuality\/\"><strong><span style=\"font-size: 12pt;\">Aktuality<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-6c991930\" data-id=\"6c991930\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6887433e elementor-widget elementor-widget-text-editor\" data-id=\"6887433e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/eticka-pravidla\/\"><strong><span style=\"font-size: 12pt;\">Etick\u00e1 pravidla<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-647e62c7\" data-id=\"647e62c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c0e9b00 elementor-widget elementor-widget-text-editor\" data-id=\"2c0e9b00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/dokumenty\/\"><strong><span style=\"font-size: 12pt;\">Dokumenty<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-236e43eb\" data-id=\"236e43eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54dc260f elementor-widget elementor-widget-text-editor\" data-id=\"54dc260f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/#kontakt\"><strong><span style=\"font-size: 12pt;\">Kontakt<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-29da1673\" data-id=\"29da1673\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d8fadf elementor-widget elementor-widget-text-editor\" data-id=\"1d8fadf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/vipil\/\"><strong><span style=\"font-size: 12pt;\">Alkohol je jen jeden<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-11 elementor-top-column elementor-element elementor-element-3f9ca5e\" data-id=\"3f9ca5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6388ef elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6388ef\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dfd323\" data-id=\"2dfd323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-296d4a1 elementor-widget elementor-widget-spacer\" data-id=\"296d4a1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ab014 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"75ab014\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:60}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2 style=\"text-align: left;\">Samoregula\u010dn\u00ed principy pro reklamu alkoholick\u00fdch n\u00e1poj\u016f<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aae1b5d elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aae1b5d\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-641069a\" data-id=\"641069a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30647ff elementor-widget elementor-widget-text-editor\" data-id=\"30647ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: justify;\">Soubor pravidel a opat\u0159en\u00ed pro tvorbu reklamy na alkoholick\u00e9 n\u00e1poje odsouhlasen\u00fdch dne 8. \u010dervence 2020 \u010cesk\u00fdm svazem pivovar\u016f a sladoven, Svazem vina\u0159\u016f \u010cesk\u00e9 republiky a Uni\u00ed v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cesk\u00e9 republiky.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0dedcc elementor-widget elementor-widget-text-editor\" data-id=\"f0dedcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: justify;\">Reklama tvo\u0159\u00ed ned\u00edlnou sou\u010d\u00e1st podnikatelsk\u00e9ho prost\u0159ed\u00ed v oblasti prodeje a podpory prodeje alkoholick\u00fdch n\u00e1poj\u016f. \u010clenov\u00e9 \u010cesk\u00e9ho svazu pivovar\u016f a sladoven, Svazu vina\u0159\u016f \u010cesk\u00e9 republiky a Unie v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cesk\u00e9 republiky (d\u00e1le spole\u010dn\u011b jen \u201e\u010clenov\u00e9\u201c), v\u011bdomi si sv\u00e9 soci\u00e1ln\u00ed odpov\u011bdnosti, se dobrovoln\u011b zavazuj\u00ed k pln\u011bn\u00ed t\u011bchto samoregula\u010dn\u00edch princip\u016f, kter\u00e9 stanovuj\u00ed minim\u00e1ln\u00ed po\u017eadavky pro zad\u00e1v\u00e1n\u00ed, tvorbu a \u0161\u00ed\u0159en\u00ed reklamy na alkoholick\u00e9 n\u00e1poje ve v\u0161ech typech m\u00e9di\u00ed. Tyto samoregula\u010dn\u00ed principy stanov\u00ed pouze minim\u00e1ln\u00ed po\u017eadavky pro oblast reklamy na alkoholick\u00e9 n\u00e1poje, nenahrazuj\u00ed pr\u00e1vn\u00ed regulaci reklamy vypl\u00fdvaj\u00edc\u00ed z obecn\u011b z\u00e1vazn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f a nebr\u00e1n\u00ed \u017e\u00e1dn\u00e9mu \u010clenovi ve stanoven\u00ed \u010di dodr\u017eov\u00e1n\u00ed p\u0159\u00edsn\u011bj\u0161\u00edch pravidel, ne\u017e vypl\u00fdvaj\u00ed z t\u011bchto samoregula\u010dn\u00edch princip\u016f.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e85b66 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6e85b66\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e212b9c\" data-id=\"e212b9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86c8a61 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"86c8a61\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">1.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea6ab3 elementor-widget elementor-widget-text-editor\" data-id=\"fea6ab3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Osoby mlad\u0161\u00ed 18 let<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7071d83 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7071d83\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9a1a02\" data-id=\"f9a1a02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0cf1eb elementor-widget elementor-widget-text-editor\" data-id=\"d0cf1eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a.<\/b> Reklama nebude nikdy zam\u011b\u0159en\u00e1 na osoby mlad\u0161\u00ed 18 let a nebude \u0161\u00ed\u0159ena prost\u0159ednictv\u00edm m\u00e9di\u00ed, jejich\u017e c\u00edlovou skupinu tvo\u0159\u00ed p\u0159edev\u0161\u00edm osoby mlad\u0161\u00ed 18 let.<\/p><p><b>b.<\/b> Reklama \u0161\u00ed\u0159en\u00e1 prost\u0159ednictv\u00edm internetu a soci\u00e1ln\u00edch s\u00edt\u00ed nebude nikdy c\u00edlit na osoby mlad\u0161\u00ed 18 let a c\u00edlen\u011b se zobrazovat na str\u00e1nk\u00e1ch nebo u obsahu, kter\u00fd je pro tuto skupinu typick\u00fd, nebo vyu\u017e\u00edvat prostor na internetu u t\u0159et\u00edch stran \u2013 nap\u0159. celebrit a influencer\u016f, jejich\u017e n\u00e1v\u0161t\u011bvn\u00edky str\u00e1nek a obsahu tvo\u0159\u00ed p\u0159ev\u00e1\u017en\u011b osoby mlad\u0161\u00ed 18 let.<\/p><p><b>c.<\/b> Influence\u0159i, kte\u0159\u00ed budou propagovat zna\u010dky alkoholu, mus\u00ed m\u00edt v dob\u011b spo\u00a0 lupr\u00e1ce na sv\u00fdch profilech na soci\u00e1ln\u00edch s\u00edt\u00edch alespo\u0148 70% pod\u00edl sleduj\u00edc\u00edch\/fanou\u0161k\u016f star\u0161\u00edch 18 let.<\/p><p><b>d.<\/b> Webov\u00e9 str\u00e1nky \u010clen\u016f budou v\u017edy vy\u017eadovat p\u0159i vstupu potvrzen\u00ed, \u017ee jejich n\u00e1v\u0161t\u011bvn\u00edci jsou osoby, kter\u00e9 podle z\u00e1kona mohou konzumovat alkoholick\u00e9 n\u00e1poje (jsou star\u0161\u00ed 18 let).<\/p><p><b>e. <\/b>Osoby vystupuj\u00edc\u00ed v audiovizu\u00e1ln\u00ed reklam\u011b nesm\u00ed vypadat mlad\u0161\u00ed a b\u00fdt mlad\u0161\u00ed ne\u017e 25 let.<\/p><p><b>f. <\/b>Celebrity, brand ambasado\u0159i a influence\u0159i budou v\u017edy sezn\u00e1meni s t\u011bmito samoregula\u010dn\u00edmi principy a budou zav\u00e1z\u00e1ni k jejich dodr\u017eov\u00e1n\u00ed v pln\u00e9m rozsahu.<\/p><p><b>g. <\/b>Reklama nebude vyu\u017e\u00edvat \u017e\u00e1dn\u00e9 grafiky, symbol\u016f, hudby, kreslen\u00fdch postav \u010di jin\u00fdch objekt\u016f a forem zobrazov\u00e1n\u00ed, kter\u00e9 jsou spojov\u00e1ny s osobami mlad\u0161\u00edmi 18 let.<\/p><p><b>h.<\/b> Nebude umo\u017en\u011bna licence pou\u017e\u00edv\u00e1n\u00ed n\u00e1zv\u016f alkoholick\u00fdch produkt\u016f, log nebo obchodn\u00edch zna\u010dek na d\u011btsk\u00e9m oble\u010den\u00ed, hra\u010dk\u00e1ch, hr\u00e1ch \u010di jin\u00fdch v\u00fdrobc\u00edch ur\u010den\u00fdch p\u0159edev\u0161\u00edm osob\u00e1m mlad\u0161\u00edm 18 let.<\/p><p><b>i. <\/b>Sponzorov\u00e1n\u00ed po\u0159ad\u016f \u010di akc\u00ed \u010cleny je povoleno pouze tam, kde je p\u0159edpoklad v\u00edce ne\u017e 70 % \u00fa\u010dastn\u00edk\u016f, poslucha\u010d\u016f \u010di div\u00e1k\u016f z \u0159ad osob star\u0161\u00edch 18 let.<\/p><p><b>j.<\/b> V\u0161echny reklamn\u00ed akce, sout\u011b\u017ee a ceny v nich ud\u011blovan\u00e9 a podobn\u00e9 akce a ud\u00e1losti ur\u010den\u00e9 k propagaci alkoholick\u00fdch n\u00e1poj\u016f mus\u00ed b\u00fdt organizov\u00e1ny pouze tam, kde je p\u0159edpoklad \u00fa\u010dasti v\u00edce ne\u017e 70 % osob star\u0161\u00edch 18 let.<\/p><p><b>k.<\/b> \u010clenov\u00e9 neumo\u017en\u00ed, aby se zna\u010dky alkoholu leg\u00e1ln\u011b objevovaly na replik\u00e1ch sportovn\u00edch od\u011bv\u016f v d\u011btsk\u00fdch velikostech. Nebudou tak\u00e9 vyu\u017e\u00edvat ani dal\u0161\u00edch marketingov\u00fdch nab\u00eddek k vyu\u017eit\u00ed n\u00e1zv\u016f a log alkoholick\u00fdch n\u00e1poj\u016f na v\u00fdrobc\u00edch p\u0159ednostn\u011b ur\u010den\u00fdch osob\u00e1m mlad\u0161\u00edm 18 let.<\/p><p><b>l. <\/b>\u010clenov\u00e9 se zavazuj\u00ed, \u017ee nastav\u00ed profily sv\u00fdch v\u00fdrobk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch tak, aby provozovatel soci\u00e1ln\u00edch s\u00edt\u00ed zabezpe\u010dil, \u017ee obsah reklamy nebude zobrazen osob\u00e1m mlad\u0161\u00edm 18 let.<\/p><p><b>m.<\/b> \u010clenov\u00e9 se zavazuj\u00ed, \u017ee budou vyu\u017e\u00edvat medi\u00e1ln\u00ed prostor (TV, r\u00e1dio, online), jeho\u017e c\u00edlov\u00e1 skupina je minim\u00e1ln\u011b ze 70 % v\u011bkov\u011b 18+.<\/p><p><b>n.<\/b> Na obalech v\u00fdrobk\u016f bude nejpozd\u011bji od 1.7.2024 um\u00edst\u011bn symbol \u201e18+\u201c, upozor\u0148uj\u00edc\u00ed na z\u00e1kaz prodeje a pod\u00e1v\u00e1n\u00ed alkoholick\u00fdch n\u00e1poj\u016f osob\u00e1m mlad\u0161\u00edm 18 let a z\u00e1rove\u0148 tyto osoby samotn\u00e9 informuje o existenci z\u00e1kazu.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df9f39b elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"df9f39b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-307eb8f\" data-id=\"307eb8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d86bfe elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0d86bfe\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">2.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db3feef elementor-widget elementor-widget-text-editor\" data-id=\"db3feef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Protispole\u010densk\u00e9 jedn\u00e1n\u00ed<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce97aa3 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce97aa3\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ccdf98\" data-id=\"1ccdf98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-502c1b2 elementor-widget elementor-widget-text-editor\" data-id=\"502c1b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>Reklama nebude nazna\u010dovat \u017e\u00e1dn\u00e9 spojen\u00ed konzumace alkoholick\u00fdch n\u00e1poj\u016f s mimo\u0159\u00e1dn\u00fdmi schopnostmi jedince.<\/p><p><b>b.<\/b> V reklam\u011b nebude konzumace alkoholu spojov\u00e1na s n\u00e1sil\u00edm, agresivitou, nebezpe\u010dn\u00fdm jedn\u00e1n\u00edm \u010di protispole\u010densk\u00fdmi jevy.<\/p><p><b>c.<\/b> Konzumace alkoholu nesm\u00ed b\u00fdt spojov\u00e1na se sexu\u00e1ln\u00edm \u00fasp\u011bchem.<\/p><p><b>d.<\/b> Reklama nebude tvrdit, \u017ee konzumace alkoholick\u00fdch n\u00e1poj\u016f m\u016f\u017ee v\u00e9st ke spole\u010densk\u00e9mu \u00fasp\u011bchu \u010di k popularit\u011b.<\/p><div><br><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a350ffe elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a350ffe\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cf279e\" data-id=\"1cf279e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6cef4d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d6cef4d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">3.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d737b6 elementor-widget elementor-widget-text-editor\" data-id=\"7d737b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u0158\u00edzen\u00ed motorov\u00fdch vozidel<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85e8dca elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85e8dca\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b58ddf\" data-id=\"0b58ddf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ca458 elementor-widget elementor-widget-text-editor\" data-id=\"49ca458\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a.<\/b> Alkohol v reklam\u011b nebude spojov\u00e1n s \u0159\u00edzen\u00edm motorov\u00fdch vozidel.<\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b. <\/b>Reklama a propagace nesm\u00ed v\u00e9st k m\u00edn\u011bn\u00ed, \u017ee konzumace alkoholick\u00fdch n\u00e1poj\u016f p\u0159ed \u010di b\u011bhem \u0159\u00edzen\u00ed motorov\u00fdch vozidel je p\u0159\u00edpustn\u00e1.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ca4233 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9ca4233\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c9fbb0\" data-id=\"9c9fbb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd84177 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bd84177\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">4.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3e13b elementor-widget elementor-widget-text-editor\" data-id=\"ff3e13b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>T\u011bhotn\u00e9 \u017eeny<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b65b987 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b65b987\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63c68a6\" data-id=\"63c68a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aead96f elementor-widget elementor-widget-text-editor\" data-id=\"aead96f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a.<\/b> Reklama nesm\u00ed povzbuzovat t\u011bhotn\u00e9 \u017eeny ke konzumaci alkoholu.<\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b.<\/b> Obaly v\u00fdrobk\u016f budou nejpozd\u011bji od 1.7.2024 opat\u0159eny logem, upozor\u0148uj\u00edc\u00edm na nevhodnost konzumace alkoholu t\u011bhotn\u00fdmi \u017eenami.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfee19b elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"bfee19b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e928d37\" data-id=\"e928d37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c81f433 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c81f433\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">5.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4baa00d elementor-widget elementor-widget-text-editor\" data-id=\"4baa00d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Abstinence<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6283a9f elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6283a9f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a87e06a\" data-id=\"a87e06a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c155201 elementor-widget elementor-widget-text-editor\" data-id=\"c155201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Reklama nebude prezentovat abstinenci v negativn\u00edm sv\u011btle nebo vzbuzovat dojem, \u017ee je \u0161patn\u00e9 \u010di nenorm\u00e1ln\u00ed odm\u00edtat p\u00edt alkoholick\u00e9 n\u00e1poje.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b91ecbd elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"b91ecbd\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2e98f2\" data-id=\"c2e98f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0da9b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c0da9b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">6.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bff12 elementor-widget elementor-widget-text-editor\" data-id=\"96bff12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Minoritn\u00ed komunity<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-079845b elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"079845b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bb92f6\" data-id=\"8bb92f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fa3078 elementor-widget elementor-widget-text-editor\" data-id=\"4fa3078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Reklama nebude tvrdit \u010di nazna\u010dovat, \u017ee n\u011bkter\u00e9 produkty jsou konzumov\u00e1ny \u010dleny n\u00e1bo\u017eensk\u00fdch skupin, kter\u00e9 zabra\u0148uj\u00ed sv\u00fdm \u010dlen\u016fm v konzumaci alkoholick\u00fdch n\u00e1poj\u016f, stejn\u011b tak i rasov\u00fdmi \u010di n\u00e1rodnostn\u00edmi skupinami.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cae9e97 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"cae9e97\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1a809d\" data-id=\"e1a809d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85e8180 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"85e8180\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">7.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe7c03 elementor-widget elementor-widget-text-editor\" data-id=\"fbe7c03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Zdravotn\u00ed a l\u00e9\u010debn\u00e9 \u00fa\u010dinky<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9fd476 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9fd476\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c86475\" data-id=\"5c86475\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-583deb7 elementor-widget elementor-widget-text-editor\" data-id=\"583deb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Reklama nebude prohla\u0161ovat alkohol za l\u00e9k. Reklamn\u00ed materi\u00e1ly nebudou navozovat dojem, \u017ee alkohol m\u00e1 preventivn\u00ed nebo l\u00e9\u010debn\u00e9 \u00fa\u010dinky ani takov\u00e9 \u00fa\u010dinky nazna\u010dovat.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0b1fdf elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e0b1fdf\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33607c9\" data-id=\"33607c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee8cce7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ee8cce7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">8.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e227ea elementor-widget elementor-widget-text-editor\" data-id=\"8e227ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Osobn\u00ed zodpov\u011bdnost<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8af8766 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8af8766\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b3512c\" data-id=\"8b3512c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20ae444 elementor-widget elementor-widget-text-editor\" data-id=\"20ae444\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>V reklam\u011b mus\u00ed b\u00fdt zabezpe\u010dena informovanost ve\u0159ejnosti o osobn\u00ed odpov\u011bdnosti p\u0159i konzumaci alkoholick\u00fdch n\u00e1poj\u016f. Konzumenti, kter\u00e9 oslovuje reklama, se sami rozhoduj\u00ed, zda p\u00edt, \u010di nep\u00edt, a pokud se rozhodnou p\u00edt, budou vedeni k zodpov\u011bdn\u00e9 konzumaci.<\/p><p><b>b. <\/b>Reklama bude v maxim\u00e1ln\u00ed mo\u017en\u00e9 m\u00ed\u0159e obsahovat odkaz na projekt \u201ePij s rozumem\u201c, p\u0159\u00edpadn\u011b na jin\u00fd obdobn\u00fd program na podporu prevence a zodpov\u011bdn\u00e9ho pit\u00ed.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecfb970 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"ecfb970\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-325b657\" data-id=\"325b657\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2414a9f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2414a9f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">9.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb7e15 elementor-widget elementor-widget-text-editor\" data-id=\"bcb7e15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Obaly<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd9536c elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd9536c\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d20f4f\" data-id=\"2d20f4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c6ca17 elementor-widget elementor-widget-text-editor\" data-id=\"4c6ca17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>Na obalech v\u00fdrobk\u016f nebudou vyu\u017eity \u017e\u00e1dn\u00e9 prvky, kter\u00e9 by byly prim\u00e1rn\u011b zam\u011b\u0159eny na osoby mlad\u0161\u00ed 18 let.\u00a0<span style=\"color: var( --e-global-color-text );\">Etikety nebudou obsahovat \u017e\u00e1dn\u00e9 sexu\u00e1ln\u00ed motivy.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b. <\/b>Nejpozd\u011bji od 1.7.2024 budou informace na obalech v\u00fdrobk\u016f obsahovat loga 18+ a logo upozor\u0148uj\u00edc\u00ed na nevhodnost pou\u017e\u00edv\u00e1n\u00ed v\u00fdrobku t\u011bhotn\u00fdmi \u017eenami.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9061c79 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9061c79\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea56d13\" data-id=\"ea56d13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a873e6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4a873e6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">10.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c1964 elementor-widget elementor-widget-text-editor\" data-id=\"84c1964\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Posuzov\u00e1n\u00ed reklamy<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6abd25 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6abd25\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bef8a5\" data-id=\"1bef8a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d4e418 elementor-widget elementor-widget-text-editor\" data-id=\"3d4e418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>Na dodr\u017eov\u00e1n\u00ed t\u011bchto samoregula\u010dn\u00edch pravidel bude dohl\u00ed\u017eet nez\u00e1visl\u00fd org\u00e1n \u2013 Rada pro reklamu (d\u00e1le jen \u201eRada\u201c). C\u00edlem Rady je db\u00e1t na to, aby reklama na \u00fazem\u00ed \u010cesk\u00e9 republiky byla \u010destnou, leg\u00e1ln\u00ed, decentn\u00ed, pravdivou a aby spl\u0148ovala po\u017eadavky tohoto samoregula\u010dn\u00edho kodexu.<\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b. <\/b>\u010clenov\u00e9 zad\u00e1vaj\u00edc\u00ed televizn\u00ed reklamy na alkoholick\u00e9 n\u00e1poje budou vyu\u017e\u00edvat n\u00e1stroj tzv. Copy Advice, (\u201eposouzen\u00ed sc\u00e9n\u00e1\u0159e\u201c), tzn. p\u0159edkl\u00e1dat n\u00e1vrh reklamy k posouzen\u00ed Rad\u011b jako\u017eto nez\u00e1visl\u00e9mu arbitru je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm jej\u00ed v\u00fdroby.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\"><b>c. <\/b>Rada v r\u00e1mci posouzen\u00ed sc\u00e9n\u00e1\u0159e posuzuje spln\u011bn\u00ed samoregula\u010dn\u00edch princip\u016f i obecn\u011b z\u00e1vazn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f vztahuj\u00edc\u00edch se na reklamu na alkoholick\u00e9 n\u00e1poje. Z\u00e1v\u011br Rady o spln\u011bn\u00ed \u010di nespln\u011bn\u00ed podm\u00ednek reklamy mus\u00ed b\u00fdt \u010clenem respektov\u00e1n. V p\u0159\u00edpad\u011b, \u017ee Rada dosp\u011bje k z\u00e1v\u011bru o nespln\u011bn\u00ed podm\u00ednek reklamy, mus\u00ed b\u00fdt p\u0159edm\u011btn\u00e1 reklama upravena v souladu s jej\u00edmi doporu\u010den\u00edmi a n\u00e1sledn\u011b p\u0159edlo\u017eena k nov\u00e9mu posouzen\u00ed, jinak nesm\u00ed b\u00fdt zad\u00e1na \u010di \u0161\u00ed\u0159ena.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\"><b>d. <\/b>Jestli\u017ee \u010clen mo\u017enost \u201eposouzen\u00ed sc\u00e9n\u00e1\u0159e\u201c nevyu\u017eije a jeho reklama nebude vyrobena v souladu s t\u011bmito samoregula\u010dn\u00edmi principy, bude \u010clen respektovat rozhodnut\u00ed Rady pro reklamu a dot\u010denou reklamu odstran\u00ed (st\u00e1hne, p\u0159estane \u0161\u00ed\u0159it) nejpozd\u011bji do 7 dn\u016f ode dne doru\u010den\u00ed rozhodnut\u00ed Rady.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\"><b>e. <\/b>Pokud by \u010clen rozhodnut\u00ed Rady dle p\u0159edchoz\u00edho odstavce nerespektoval a dot\u010denou reklamu pou\u017e\u00edval \u010di \u0161\u00ed\u0159il nad\u00e1le, bude tento jeho postup zve\u0159ejn\u011bn prost\u0159ednictv\u00edm webov\u00e9 str\u00e1nky Rady.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f6ff56 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6f6ff56\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5551b4a\" data-id=\"5551b4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124dd45 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"124dd45\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">11.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69f934 elementor-widget elementor-widget-text-editor\" data-id=\"e69f934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Pod\u00edl dal\u0161\u00edch subjekt\u016f na odpov\u011bdnosti<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdf9557 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdf9557\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81b0c7\" data-id=\"d81b0c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1469826 elementor-widget elementor-widget-text-editor\" data-id=\"1469826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>Reklamn\u00ed agentury, subjekty public relations, pop\u0159\u00edpad\u011b dal\u0161\u00ed t\u0159et\u00ed strany, kter\u00e9 budou \u010clenov\u00e9 vyu\u017e\u00edvat pro p\u0159\u00edpravu sv\u00fdch reklamn\u00edch sd\u011blen\u00ed, budou sezn\u00e1meny s t\u011bmito principy a budou smluvn\u011b zav\u00e1z\u00e1ny k tomu, aby v souladu s nimi a v jejich duchu zaji\u0161\u0165ovaly sv\u00e9 ve\u0161ker\u00e9 slu\u017eby a \u010dinnost pro objednatele.<\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b. <\/b>Placen\u00e1 spolupr\u00e1ce a spolupr\u00e1ce v r\u00e1mci barteru s celebritami, brand ambasadory a influencery na soci\u00e1ln\u00edch s\u00edt\u00edch bude v\u017edy \u0159\u00e1dn\u011b ozna\u010dena jako spolupr\u00e1ce nebo reklama.\u00a0<\/span><span style=\"color: var( --e-global-color-text );\">Distributory a prodejce v\u00fdrobk\u016f povedou \u010clenov\u00e9 k tomu, aby sv\u00fdmi aktivitami nepodn\u011bcovali osoby mlad\u0161\u00ed 18 let k n\u00e1kupu \u010di konzumaci alkoholick\u00fdch n\u00e1poj\u016f.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa3d895 elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"fa3d895\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5728fec2\" data-id=\"5728fec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-785572e5\" data-id=\"785572e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64cb30d2 elementor-widget elementor-widget-image\" data-id=\"64cb30d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"289\" src=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/UVDL_logo_\u010dern\u00e9-1-300x289.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/UVDL_logo_\u010dern\u00e9-1-300x289.png 300w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/UVDL_logo_\u010dern\u00e9-1-1024x987.png 1024w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/UVDL_logo_\u010dern\u00e9-1-768x740.png 768w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/UVDL_logo_\u010dern\u00e9-1-1536x1480.png 1536w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/UVDL_logo_\u010dern\u00e9-1-2048x1974.png 2048w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/UVDL_logo_\u010dern\u00e9-1-1568x1511.png 1568w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7a870bea\" data-id=\"7a870bea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-42fb3d56\" data-id=\"42fb3d56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6be7ceba elementor-widget elementor-widget-spacer\" data-id=\"6be7ceba\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-31d1abb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31d1abb6\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-60d76a8a\" data-id=\"60d76a8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c0d067 elementor-widget elementor-widget-text-editor\" data-id=\"57c0d067\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/navstevnicka-centra\/\"><strong><span style=\"font-size: 12pt;\">N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/span><\/strong><\/a><\/span><\/p><p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/o-unii\/\"><strong><span style=\"font-size: 12pt;\">O unii<\/span><\/strong><\/a><\/span><\/p><p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/aktuality\/\"><strong><span style=\"font-size: 12pt;\">Aktuality<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-10d0a16f\" data-id=\"10d0a16f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bdc2681 elementor-widget elementor-widget-text-editor\" data-id=\"4bdc2681\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/#kontakt\"><strong><span style=\"font-size: 12pt;\">Kontakt<\/span><\/strong><\/a><\/span><\/p><p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/eticka-pravidla\/\"><strong><span style=\"font-size: 12pt;\">Etick\u00e1 pravidla<\/span><\/strong><\/a><\/span><\/p><p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/dokumenty\/\"><strong><span style=\"font-size: 12pt;\">Dokumenty<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a4f12d elementor-widget elementor-widget-text-editor\" data-id=\"41a4f12d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">UVDL \u00a9 2020; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e11197c elementor-section-full_width elementor-section-content-top elementor-section-stretched elementor-section-height-min-height elementor-hidden-tablet elementor-hidden-desktop elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"6e11197c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77b581d3\" data-id=\"77b581d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.uvdl.cz\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-5563aaf7 elementor-widget elementor-widget-image\" data-id=\"5563aaf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/uvdl.cz\">\n\t\t\t\t\t\t\t<img width=\"640\" height=\"122\" src=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/full_logo.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/full_logo.png 652w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/full_logo-300x57.png 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31ef207e\" data-id=\"31ef207e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e2ecae0 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3e2ecae0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:20}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/elementor\/thumbs\/trikolora-owyeuos4tsr5r1mdc95ga0eg2uk4zs82nkij7o6ts8.png\" title=\"trikolora\" alt=\"trikolora\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a1c359b elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a1c359b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\" data-no-translation=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20acd5c8\" data-id=\"20acd5c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d298197 elementor-widget elementor-widget-text-editor\" data-id=\"7d298197\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/o-unii\/\">O unii<\/a> | <a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/historie\/\">Historie<\/a> | <a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/navstevnicka-centra\/\">N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/a> | <br \/><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/aktuality\/\">Aktuality<\/a> | <a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/eticka-pravidla\/\">Etick\u00e1 pravidla<\/a> | <a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/dokumenty\/\">Dokumenty <\/a>| <br \/><span style=\"color: #d21116;\"><a style=\"color: #d21116;\" href=\"https:\/\/www.uvdl.cz#kontakt1\" data-wplink-url-error=\"true\">Kontakt<\/a> <\/span>| <a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/vipil\/\">Alkohol je jen jeden<\/a><\/span><\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c6ded3c elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c6ded3c\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12520098\" data-id=\"12520098\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539bcb22 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"539bcb22\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:60}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2 style=\"text-align: center;\">Samoregula\u010dn\u00ed principy pro reklamu alkoholick\u00fdch n\u00e1poj\u016f<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75448e6f elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75448e6f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c5510ab\" data-id=\"3c5510ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e87014 elementor-widget elementor-widget-text-editor\" data-id=\"69e87014\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: justify;\">Soubor pravidel a opat\u0159en\u00ed pro tvorbu reklamy na alkoholick\u00e9 n\u00e1poje odsouhlasen\u00fdch dne 8. \u010dervence 2020 \u010cesk\u00fdm svazem pivovar\u016f a sladoven, Svazem vina\u0159\u016f \u010cesk\u00e9 republiky a Uni\u00ed v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cesk\u00e9 republiky.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247c4221 elementor-widget elementor-widget-text-editor\" data-id=\"247c4221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: justify;\">Reklama tvo\u0159\u00ed ned\u00edlnou sou\u010d\u00e1st podnikatelsk\u00e9ho prost\u0159ed\u00ed v oblasti prodeje a podpory prodeje alkoholick\u00fdch n\u00e1poj\u016f. \u010clenov\u00e9 \u010cesk\u00e9ho svazu pivovar\u016f a sladoven, Svazu vina\u0159\u016f \u010cesk\u00e9 republiky a Unie v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cesk\u00e9 republiky (d\u00e1le spole\u010dn\u011b jen \u201e\u010clenov\u00e9\u201c), v\u011bdomi si sv\u00e9 soci\u00e1ln\u00ed odpov\u011bdnosti, se dobrovoln\u011b zavazuj\u00ed k pln\u011bn\u00ed t\u011bchto samoregula\u010dn\u00edch princip\u016f, kter\u00e9 stanovuj\u00ed minim\u00e1ln\u00ed po\u017eadavky pro zad\u00e1v\u00e1n\u00ed, tvorbu a \u0161\u00ed\u0159en\u00ed reklamy na alkoholick\u00e9 n\u00e1poje ve v\u0161ech typech m\u00e9di\u00ed. Tyto samoregula\u010dn\u00ed principy stanov\u00ed pouze minim\u00e1ln\u00ed po\u017eadavky pro oblast reklamy na alkoholick\u00e9 n\u00e1poje, nenahrazuj\u00ed pr\u00e1vn\u00ed regulaci reklamy vypl\u00fdvaj\u00edc\u00ed z obecn\u011b z\u00e1vazn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f a nebr\u00e1n\u00ed \u017e\u00e1dn\u00e9mu \u010clenovi ve stanoven\u00ed \u010di dodr\u017eov\u00e1n\u00ed p\u0159\u00edsn\u011bj\u0161\u00edch pravidel, ne\u017e vypl\u00fdvaj\u00ed z t\u011bchto samoregula\u010dn\u00edch princip\u016f.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64564023 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"64564023\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505036e5\" data-id=\"505036e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-325ee326 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"325ee326\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">1.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b22f64 elementor-widget elementor-widget-text-editor\" data-id=\"2b22f64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Osoby mlad\u0161\u00ed 18 let<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59b4b0e7 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59b4b0e7\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c0e477\" data-id=\"8c0e477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49975c84 elementor-widget elementor-widget-text-editor\" data-id=\"49975c84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a.<\/b> Reklama nebude nikdy zam\u011b\u0159en\u00e1 na osoby mlad\u0161\u00ed 18 let a nebude \u0161\u00ed\u0159ena prost\u0159ednictv\u00edm m\u00e9di\u00ed, jejich\u017e c\u00edlovou skupinu tvo\u0159\u00ed p\u0159edev\u0161\u00edm osoby mlad\u0161\u00ed 18 let.<\/p><p><b>b.<\/b> Reklama \u0161\u00ed\u0159en\u00e1 prost\u0159ednictv\u00edm internetu a soci\u00e1ln\u00edch s\u00edt\u00ed nebude nikdy c\u00edlit na osoby mlad\u0161\u00ed 18 let a c\u00edlen\u011b se zobrazovat na str\u00e1nk\u00e1ch nebo u obsahu, kter\u00fd je pro tuto skupinu typick\u00fd, nebo vyu\u017e\u00edvat prostor na internetu u t\u0159et\u00edch stran \u2013 nap\u0159. celebrit a influencer\u016f, jejich\u017e n\u00e1v\u0161t\u011bvn\u00edky str\u00e1nek a obsahu tvo\u0159\u00ed p\u0159ev\u00e1\u017en\u011b osoby mlad\u0161\u00ed 18 let.<\/p><p><b>c.<\/b> Influence\u0159i, kte\u0159\u00ed budou propagovat zna\u010dky alkoholu, mus\u00ed m\u00edt v dob\u011b spo\u00a0 lupr\u00e1ce na sv\u00fdch profilech na soci\u00e1ln\u00edch s\u00edt\u00edch alespo\u0148 70% pod\u00edl sleduj\u00edc\u00edch\/fanou\u0161k\u016f star\u0161\u00edch 18 let.<\/p><p><b>d.<\/b> Webov\u00e9 str\u00e1nky \u010clen\u016f budou v\u017edy vy\u017eadovat p\u0159i vstupu potvrzen\u00ed, \u017ee jejich n\u00e1v\u0161t\u011bvn\u00edci jsou osoby, kter\u00e9 podle z\u00e1kona mohou konzumovat alkoholick\u00e9 n\u00e1poje (jsou star\u0161\u00ed 18 let).<\/p><p><b>e. <\/b>Osoby vystupuj\u00edc\u00ed v audiovizu\u00e1ln\u00ed reklam\u011b nesm\u00ed vypadat mlad\u0161\u00ed a b\u00fdt mlad\u0161\u00ed ne\u017e 25 let.<\/p><p><b>f. <\/b>Celebrity, brand ambasado\u0159i a influence\u0159i budou v\u017edy sezn\u00e1meni s t\u011bmito samoregula\u010dn\u00edmi principy a budou zav\u00e1z\u00e1ni k jejich dodr\u017eov\u00e1n\u00ed v pln\u00e9m rozsahu.<\/p><p><b>g. <\/b>Reklama nebude vyu\u017e\u00edvat \u017e\u00e1dn\u00e9 grafiky, symbol\u016f, hudby, kreslen\u00fdch postav \u010di jin\u00fdch objekt\u016f a forem zobrazov\u00e1n\u00ed, kter\u00e9 jsou spojov\u00e1ny s osobami mlad\u0161\u00edmi 18 let.<\/p><p><b>h.<\/b> Nebude umo\u017en\u011bna licence pou\u017e\u00edv\u00e1n\u00ed n\u00e1zv\u016f alkoholick\u00fdch produkt\u016f, log nebo obchodn\u00edch zna\u010dek na d\u011btsk\u00e9m oble\u010den\u00ed, hra\u010dk\u00e1ch, hr\u00e1ch \u010di jin\u00fdch v\u00fdrobc\u00edch ur\u010den\u00fdch p\u0159edev\u0161\u00edm osob\u00e1m mlad\u0161\u00edm 18 let.<\/p><p><b>i. <\/b>Sponzorov\u00e1n\u00ed po\u0159ad\u016f \u010di akc\u00ed \u010cleny je povoleno pouze tam, kde je p\u0159edpoklad v\u00edce ne\u017e 70 % \u00fa\u010dastn\u00edk\u016f, poslucha\u010d\u016f \u010di div\u00e1k\u016f z \u0159ad osob star\u0161\u00edch 18 let.<\/p><p><b>j.<\/b> V\u0161echny reklamn\u00ed akce, sout\u011b\u017ee a ceny v nich ud\u011blovan\u00e9 a podobn\u00e9 akce a ud\u00e1losti ur\u010den\u00e9 k propagaci alkoholick\u00fdch n\u00e1poj\u016f mus\u00ed b\u00fdt organizov\u00e1ny pouze tam, kde je p\u0159edpoklad \u00fa\u010dasti v\u00edce ne\u017e 70 % osob star\u0161\u00edch 18 let.<\/p><p><b>k.<\/b> \u010clenov\u00e9 neumo\u017en\u00ed, aby se zna\u010dky alkoholu leg\u00e1ln\u011b objevovaly na replik\u00e1ch sportovn\u00edch od\u011bv\u016f v d\u011btsk\u00fdch velikostech. Nebudou tak\u00e9 vyu\u017e\u00edvat ani dal\u0161\u00edch marketingov\u00fdch nab\u00eddek k vyu\u017eit\u00ed n\u00e1zv\u016f a log alkoholick\u00fdch n\u00e1poj\u016f na v\u00fdrobc\u00edch p\u0159ednostn\u011b ur\u010den\u00fdch osob\u00e1m mlad\u0161\u00edm 18 let.<\/p><p><b>l. <\/b>\u010clenov\u00e9 se zavazuj\u00ed, \u017ee nastav\u00ed profily sv\u00fdch v\u00fdrobk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch tak, aby provozovatel soci\u00e1ln\u00edch s\u00edt\u00ed zabezpe\u010dil, \u017ee obsah reklamy nebude zobrazen osob\u00e1m mlad\u0161\u00edm 18 let.<\/p><p><b>m.<\/b> \u010clenov\u00e9 se zavazuj\u00ed, \u017ee budou vyu\u017e\u00edvat medi\u00e1ln\u00ed prostor (TV, r\u00e1dio, online), jeho\u017e c\u00edlov\u00e1 skupina je minim\u00e1ln\u011b ze 70 % v\u011bkov\u011b 18+.<\/p><p><b>n.<\/b> Na obalech v\u00fdrobk\u016f bude nejpozd\u011bji od 1.7.2024 um\u00edst\u011bn symbol \u201e18+\u201c, upozor\u0148uj\u00edc\u00ed na z\u00e1kaz prodeje a pod\u00e1v\u00e1n\u00ed alkoholick\u00fdch n\u00e1poj\u016f osob\u00e1m mlad\u0161\u00edm 18 let a z\u00e1rove\u0148 tyto osoby samotn\u00e9 informuje o existenci z\u00e1kazu.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-714c7c02 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"714c7c02\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da94bd3\" data-id=\"1da94bd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70fe41ec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"70fe41ec\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">2.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f140d1c elementor-widget elementor-widget-text-editor\" data-id=\"2f140d1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Protispole\u010densk\u00e9 jedn\u00e1n\u00ed<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69d89f3b elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69d89f3b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69553750\" data-id=\"69553750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39474f52 elementor-widget elementor-widget-text-editor\" data-id=\"39474f52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>Reklama nebude nazna\u010dovat \u017e\u00e1dn\u00e9 spojen\u00ed konzumace alkoholick\u00fdch n\u00e1poj\u016f s mimo\u0159\u00e1dn\u00fdmi schopnostmi jedince.<\/p><p><b>b.<\/b> V reklam\u011b nebude konzumace alkoholu spojov\u00e1na s n\u00e1sil\u00edm, agresivitou, nebezpe\u010dn\u00fdm jedn\u00e1n\u00edm \u010di protispole\u010densk\u00fdmi jevy.<\/p><p><b>c.<\/b> Konzumace alkoholu nesm\u00ed b\u00fdt spojov\u00e1na se sexu\u00e1ln\u00edm \u00fasp\u011bchem.<\/p><p><b>d.<\/b> Reklama nebude tvrdit, \u017ee konzumace alkoholick\u00fdch n\u00e1poj\u016f m\u016f\u017ee v\u00e9st ke spole\u010densk\u00e9mu \u00fasp\u011bchu \u010di k popularit\u011b.<\/p><div><br><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4db81bc8 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"4db81bc8\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b70bb4\" data-id=\"7b70bb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41cfa023 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"41cfa023\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">3.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdc57ae elementor-widget elementor-widget-text-editor\" data-id=\"2fdc57ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u0158\u00edzen\u00ed motorov\u00fdch vozidel<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5437ea0e elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5437ea0e\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ecc33be\" data-id=\"6ecc33be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72b170ef elementor-widget elementor-widget-text-editor\" data-id=\"72b170ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a.<\/b> Alkohol v reklam\u011b nebude spojov\u00e1n s \u0159\u00edzen\u00edm motorov\u00fdch vozidel.<\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b. <\/b>Reklama a propagace nesm\u00ed v\u00e9st k m\u00edn\u011bn\u00ed, \u017ee konzumace alkoholick\u00fdch n\u00e1poj\u016f p\u0159ed \u010di b\u011bhem \u0159\u00edzen\u00ed motorov\u00fdch vozidel je p\u0159\u00edpustn\u00e1.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3534499b elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3534499b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4efa2431\" data-id=\"4efa2431\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c2fd61 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"64c2fd61\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">4.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e106eda elementor-widget elementor-widget-text-editor\" data-id=\"2e106eda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>T\u011bhotn\u00e9 \u017eeny<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cbd7745 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cbd7745\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66ba7deb\" data-id=\"66ba7deb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-112546ea elementor-widget elementor-widget-text-editor\" data-id=\"112546ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a.<\/b> Reklama nesm\u00ed povzbuzovat t\u011bhotn\u00e9 \u017eeny ke konzumaci alkoholu.<\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b.<\/b> Obaly v\u00fdrobk\u016f budou nejpozd\u011bji od 1.7.2024 opat\u0159eny logem, upozor\u0148uj\u00edc\u00edm na nevhodnost konzumace alkoholu t\u011bhotn\u00fdmi \u017eenami.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57d210d2 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"57d210d2\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45039167\" data-id=\"45039167\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4790e6e3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4790e6e3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">5.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b664c3b elementor-widget elementor-widget-text-editor\" data-id=\"7b664c3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Abstinence<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a009cea elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a009cea\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-125ff2a3\" data-id=\"125ff2a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5814e931 elementor-widget elementor-widget-text-editor\" data-id=\"5814e931\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Reklama nebude prezentovat abstinenci v negativn\u00edm sv\u011btle nebo vzbuzovat dojem, \u017ee je \u0161patn\u00e9 \u010di nenorm\u00e1ln\u00ed odm\u00edtat p\u00edt alkoholick\u00e9 n\u00e1poje.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-754bf869 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"754bf869\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-591322f3\" data-id=\"591322f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28376e38 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"28376e38\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">6.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eef76ba elementor-widget elementor-widget-text-editor\" data-id=\"7eef76ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Minoritn\u00ed komunity<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1317b0e7 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1317b0e7\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f823283\" data-id=\"2f823283\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77921fd7 elementor-widget elementor-widget-text-editor\" data-id=\"77921fd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Reklama nebude tvrdit \u010di nazna\u010dovat, \u017ee n\u011bkter\u00e9 produkty jsou konzumov\u00e1ny \u010dleny n\u00e1bo\u017eensk\u00fdch skupin, kter\u00e9 zabra\u0148uj\u00ed sv\u00fdm \u010dlen\u016fm v konzumaci alkoholick\u00fdch n\u00e1poj\u016f, stejn\u011b tak i rasov\u00fdmi \u010di n\u00e1rodnostn\u00edmi skupinami.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-670ec9a elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"670ec9a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5860f69c\" data-id=\"5860f69c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7021adcd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7021adcd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">7.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406a4cad elementor-widget elementor-widget-text-editor\" data-id=\"406a4cad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Zdravotn\u00ed a l\u00e9\u010debn\u00e9 \u00fa\u010dinky<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e4f21fc elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e4f21fc\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-616a3d92\" data-id=\"616a3d92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2052f4b9 elementor-widget elementor-widget-text-editor\" data-id=\"2052f4b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Reklama nebude prohla\u0161ovat alkohol za l\u00e9k. Reklamn\u00ed materi\u00e1ly nebudou navozovat dojem, \u017ee alkohol m\u00e1 preventivn\u00ed nebo l\u00e9\u010debn\u00e9 \u00fa\u010dinky ani takov\u00e9 \u00fa\u010dinky nazna\u010dovat.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67aa1434 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"67aa1434\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e4c4af3\" data-id=\"7e4c4af3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ac5f40 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"45ac5f40\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">8.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eee1439 elementor-widget elementor-widget-text-editor\" data-id=\"1eee1439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Osobn\u00ed zodpov\u011bdnost<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70148154 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70148154\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78794746\" data-id=\"78794746\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78793015 elementor-widget elementor-widget-text-editor\" data-id=\"78793015\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>V reklam\u011b mus\u00ed b\u00fdt zabezpe\u010dena informovanost ve\u0159ejnosti o osobn\u00ed odpov\u011bdnosti p\u0159i konzumaci alkoholick\u00fdch n\u00e1poj\u016f. Konzumenti, kter\u00e9 oslovuje reklama, se sami rozhoduj\u00ed, zda p\u00edt, \u010di nep\u00edt, a pokud se rozhodnou p\u00edt, budou vedeni k zodpov\u011bdn\u00e9 konzumaci.<\/p><p><b>b. <\/b>Reklama bude v maxim\u00e1ln\u00ed mo\u017en\u00e9 m\u00ed\u0159e obsahovat odkaz na projekt \u201ePij s rozumem\u201c, p\u0159\u00edpadn\u011b na jin\u00fd obdobn\u00fd program na podporu prevence a zodpov\u011bdn\u00e9ho pit\u00ed.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94b65cb elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"94b65cb\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3614c935\" data-id=\"3614c935\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-671e95ac elementor-align-center elementor-widget elementor-widget-button\" data-id=\"671e95ac\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">9.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39dba2d elementor-widget elementor-widget-text-editor\" data-id=\"39dba2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Obaly<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46a81fae elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46a81fae\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17007ee1\" data-id=\"17007ee1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e981542 elementor-widget elementor-widget-text-editor\" data-id=\"1e981542\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>Na obalech v\u00fdrobk\u016f nebudou vyu\u017eity \u017e\u00e1dn\u00e9 prvky, kter\u00e9 by byly prim\u00e1rn\u011b zam\u011b\u0159eny na osoby mlad\u0161\u00ed 18 let.\u00a0<span style=\"color: var( --e-global-color-text );\">Etikety nebudou obsahovat \u017e\u00e1dn\u00e9 sexu\u00e1ln\u00ed motivy.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b. <\/b>Nejpozd\u011bji od 1.7.2024 budou informace na obalech v\u00fdrobk\u016f obsahovat loga 18+ a logo upozor\u0148uj\u00edc\u00ed na nevhodnost pou\u017e\u00edv\u00e1n\u00ed v\u00fdrobku t\u011bhotn\u00fdmi \u017eenami.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a22d03c elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"1a22d03c\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45e2e2e3\" data-id=\"45e2e2e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8f24a2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a8f24a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">10.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714ebe9d elementor-widget elementor-widget-text-editor\" data-id=\"714ebe9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Posuzov\u00e1n\u00ed reklamy<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e250ff8 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e250ff8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32999630\" data-id=\"32999630\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11a2cb5c elementor-widget elementor-widget-text-editor\" data-id=\"11a2cb5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>Na dodr\u017eov\u00e1n\u00ed t\u011bchto samoregula\u010dn\u00edch pravidel bude dohl\u00ed\u017eet nez\u00e1visl\u00fd org\u00e1n \u2013 Rada pro reklamu (d\u00e1le jen \u201eRada\u201c). C\u00edlem Rady je db\u00e1t na to, aby reklama na \u00fazem\u00ed \u010cesk\u00e9 republiky byla \u010destnou, leg\u00e1ln\u00ed, decentn\u00ed, pravdivou a aby spl\u0148ovala po\u017eadavky tohoto samoregula\u010dn\u00edho kodexu.<\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b. <\/b>\u010clenov\u00e9 zad\u00e1vaj\u00edc\u00ed televizn\u00ed reklamy na alkoholick\u00e9 n\u00e1poje budou vyu\u017e\u00edvat n\u00e1stroj tzv. Copy Advice, (\u201eposouzen\u00ed sc\u00e9n\u00e1\u0159e\u201c), tzn. p\u0159edkl\u00e1dat n\u00e1vrh reklamy k posouzen\u00ed Rad\u011b jako\u017eto nez\u00e1visl\u00e9mu arbitru je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm jej\u00ed v\u00fdroby.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\"><b>c. <\/b>Rada v r\u00e1mci posouzen\u00ed sc\u00e9n\u00e1\u0159e posuzuje spln\u011bn\u00ed samoregula\u010dn\u00edch princip\u016f i obecn\u011b z\u00e1vazn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f vztahuj\u00edc\u00edch se na reklamu na alkoholick\u00e9 n\u00e1poje. Z\u00e1v\u011br Rady o spln\u011bn\u00ed \u010di nespln\u011bn\u00ed podm\u00ednek reklamy mus\u00ed b\u00fdt \u010clenem respektov\u00e1n. V p\u0159\u00edpad\u011b, \u017ee Rada dosp\u011bje k z\u00e1v\u011bru o nespln\u011bn\u00ed podm\u00ednek reklamy, mus\u00ed b\u00fdt p\u0159edm\u011btn\u00e1 reklama upravena v souladu s jej\u00edmi doporu\u010den\u00edmi a n\u00e1sledn\u011b p\u0159edlo\u017eena k nov\u00e9mu posouzen\u00ed, jinak nesm\u00ed b\u00fdt zad\u00e1na \u010di \u0161\u00ed\u0159ena.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\"><b>d. <\/b>Jestli\u017ee \u010clen mo\u017enost \u201eposouzen\u00ed sc\u00e9n\u00e1\u0159e\u201c nevyu\u017eije a jeho reklama nebude vyrobena v souladu s t\u011bmito samoregula\u010dn\u00edmi principy, bude \u010clen respektovat rozhodnut\u00ed Rady pro reklamu a dot\u010denou reklamu odstran\u00ed (st\u00e1hne, p\u0159estane \u0161\u00ed\u0159it) nejpozd\u011bji do 7 dn\u016f ode dne doru\u010den\u00ed rozhodnut\u00ed Rady.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\"><b>e. <\/b>Pokud by \u010clen rozhodnut\u00ed Rady dle p\u0159edchoz\u00edho odstavce nerespektoval a dot\u010denou reklamu pou\u017e\u00edval \u010di \u0161\u00ed\u0159il nad\u00e1le, bude tento jeho postup zve\u0159ejn\u011bn prost\u0159ednictv\u00edm webov\u00e9 str\u00e1nky Rady.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e880bf3 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6e880bf3\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59aac8df\" data-id=\"59aac8df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aada604 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3aada604\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">11.<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52cd63bb elementor-widget elementor-widget-text-editor\" data-id=\"52cd63bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Pod\u00edl dal\u0161\u00edch subjekt\u016f na odpov\u011bdnosti<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24a79cf7 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24a79cf7\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f96c5c8\" data-id=\"4f96c5c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28366c32 elementor-widget elementor-widget-text-editor\" data-id=\"28366c32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>a. <\/b>Reklamn\u00ed agentury, subjekty public relations, pop\u0159\u00edpad\u011b dal\u0161\u00ed t\u0159et\u00ed strany, kter\u00e9 budou \u010clenov\u00e9 vyu\u017e\u00edvat pro p\u0159\u00edpravu sv\u00fdch reklamn\u00edch sd\u011blen\u00ed, budou sezn\u00e1meny s t\u011bmito principy a budou smluvn\u011b zav\u00e1z\u00e1ny k tomu, aby v souladu s nimi a v jejich duchu zaji\u0161\u0165ovaly sv\u00e9 ve\u0161ker\u00e9 slu\u017eby a \u010dinnost pro objednatele.<\/p><p><span style=\"color: var( --e-global-color-text );\"><b>b. <\/b>Placen\u00e1 spolupr\u00e1ce a spolupr\u00e1ce v r\u00e1mci barteru s celebritami, brand ambasadory a influencery na soci\u00e1ln\u00edch s\u00edt\u00edch bude v\u017edy \u0159\u00e1dn\u011b ozna\u010dena jako spolupr\u00e1ce nebo reklama.\u00a0<\/span><span style=\"color: var( --e-global-color-text );\">Distributory a prodejce v\u00fdrobk\u016f povedou \u010clenov\u00e9 k tomu, aby sv\u00fdmi aktivitami nepodn\u011bcovali osoby mlad\u0161\u00ed 18 let k n\u00e1kupu \u010di konzumaci alkoholick\u00fdch n\u00e1poj\u016f.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eb83bc3 elementor-section-full_width elementor-hidden-tablet elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"4eb83bc3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-46dc49ee\" data-id=\"46dc49ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.uvdl.cz\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-2d8f8939 elementor-widget elementor-widget-image\" data-id=\"2d8f8939\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"122\" src=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/full_logo.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/full_logo.png 652w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2020\/10\/full_logo-300x57.png 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-26aa34d5\" data-id=\"26aa34d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d978847 elementor-widget elementor-widget-text-editor\" data-id=\"2d978847\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/o-unii\/\">O unii<\/a> <br \/><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/historie\/\">Historie<\/a><br \/><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/navstevnicka-centra\/\">N\u00e1v\u0161t\u011bvnick\u00e1 centra<\/a><br \/><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/aktuality\/\">Aktuality<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2021a6b5\" data-id=\"2021a6b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6008f54a elementor-widget elementor-widget-text-editor\" data-id=\"6008f54a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/eticka-pravidla\/\">Etick\u00e1 pravidla<\/a><br \/><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/dokumenty\/\">Dokumenty<\/a><br \/><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz#kontakt1\" data-wplink-url-error=\"true\">Kontakt<\/a><br \/><a style=\"color: #000000;\" href=\"https:\/\/www.uvdl.cz\/vipil\/\">Alkohol je jen jeden<\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-105320db\" data-id=\"105320db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1240fbcd elementor-widget elementor-widget-text-editor\" data-id=\"1240fbcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">UVDL \u00a9 2020; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O unii Historie N\u00e1v\u0161t\u011bvnick\u00e1 centra Aktuality Etick\u00e1 pravidla Dokumenty Kontakt Alkohol je jen jeden About Us History Visitor Centers Self-regulation principles Documents Contact There&#8217;s Only One Alcohol Samoregula\u010dn\u00ed principy pro reklamu alkoholick\u00fdch n\u00e1poj\u016f Soubor pravidel a opat\u0159en\u00ed pro tvorbu reklamy na alkoholick\u00e9 n\u00e1poje odsouhlasen\u00fdch dne 8. \u010dervence 2020 \u010cesk\u00fdm svazem pivovar\u016f a sladoven, Svazem vina\u0159\u016f &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.uvdl.cz\/cs_cz\/eticka-pravidla\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> &#8220;Etick\u00e1 pravidla pro reklamu&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":[],"_links":{"self":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/249"}],"collection":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":56,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/249\/revisions"}],"predecessor-version":[{"id":1492,"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/pages\/249\/revisions\/1492"}],"wp:attachment":[{"href":"https:\/\/www.uvdl.cz\/cs_cz\/wp-json\/wp\/v2\/media?parent=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}