{"id":2321,"date":"2026-03-18T16:24:55","date_gmt":"2026-03-18T16:24:55","guid":{"rendered":"https:\/\/www.uvdl.cz\/?page_id=2321"},"modified":"2026-03-18T17:19:39","modified_gmt":"2026-03-18T17:19:39","slug":"suchy-unor-nestaci-pruzkum-potvrdil-dulezitost-soustavne-prevence-zamerene-predevsim-na-mladou-generaci","status":"publish","type":"page","link":"https:\/\/www.uvdl.cz\/en\/aktuality\/suchy-unor-nestaci-pruzkum-potvrdil-dulezitost-soustavne-prevence-zamerene-predevsim-na-mladou-generaci\/","title":{"rendered":"\u201eSuch\u00fd \u00fanor\u201c nesta\u010d\u00ed. Pr\u016fzkum potvrdil d\u016fle\u017eitost soustavn\u00e9 prevence zam\u011b\u0159en\u00e9 p\u0159edev\u0161\u00edm na mladou generaci."},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2321\" class=\"elementor elementor-2321\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84af820 elementor-section-full_width elementor-section-content-top elementor-section-stretched elementor-section-height-min-height elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"84af820\" data-element_type=\"section\" 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elementor-section-height-default\" data-id=\"1c6f3cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9e670e4\" data-id=\"9e670e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5a8fd5 elementor-widget elementor-widget-spacer\" data-id=\"f5a8fd5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64b51e elementor-widget elementor-widget-heading\" data-id=\"a64b51e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p align=\"center\" style=\"margin: 0cm; font-size: 11pt; font-family: &quot;Times New Roman&quot;, serif; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-weight: 400; letter-spacing: normal; white-space: normal; text-align: center;\"><span style=\"color: rgb(255, 255, 255); font-family: Roboto, sans-serif; font-size: 2.25em; font-weight: 600; letter-spacing: -0.02em; white-space: pre-wrap; text-align: left;\">\u201eSuch\u00fd \u00fanor\u201c nesta\u010d\u00ed. Pr\u016fzkum potvrdil d\u016fle\u017eitost soustavn\u00e9 prevence zam\u011b\u0159en\u00e9 p\u0159edev\u0161\u00edm na mladou generaci.<\/span><span style=\"color: rgb(255, 255, 255); font-family: Roboto, sans-serif; font-size: 2.25em; font-weight: 600; letter-spacing: -0.02em; white-space: pre-wrap; text-align: left;\"><\/span><\/p><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11ec82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d11ec82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aea49f elementor-widget elementor-widget-spacer\" data-id=\"8aea49f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e7c52 elementor-widget elementor-widget-text-editor\" data-id=\"37e7c52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Praha, 22. ledna 2026 \u2013 Jednor\u00e1zov\u00e9 kampan\u011b typu \u201eSuch\u00fd \u00fanor\u201c mohou ve\u0159ejnost upozornit na rizika nadm\u011brn\u00e9 konzumace alkoholu, samy o sob\u011b v\u0161ak probl\u00e9m rizikov\u00e9ho pit\u00ed ne\u0159e\u0161\u00ed. Na dne\u0161n\u00ed tiskov\u00e9 konferenci \u201eSUCH\u00dd \u00daNOR\u201c NESTA\u010c\u00cd! Unie v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cR (UVDL \u010cR) spolu s odborn\u00edky z Drogov\u00e9ho informa\u010dn\u00edho centra SANANIM p\u0159edstavily novinky ve sni\u017eov\u00e1n\u00ed rizik spojen\u00fdch s konzumac\u00ed alkoholu, aktu\u00e1ln\u00ed statistiky spot\u0159eby a v\u00fdsledky prosincov\u00e9ho pr\u016fzkumu ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49fb1f elementor-widget elementor-widget-text-editor\" data-id=\"b49fb1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u201eNejsme proti Such\u00e9mu \u00fanoru. Naopak. V\u00edt\u00e1me ka\u017edou iniciativu, kter\u00e1 otev\u00edr\u00e1 seri\u00f3zn\u00ed ve\u0159ejnou debatu. Z\u00e1rove\u0148 ale \u0159\u00edk\u00e1me jasn\u011b, \u017ee pokud chceme re\u00e1ln\u011b sni\u017eovat \u0161kody spojen\u00e9 s rizikovou konzumac\u00ed alkoholu, mus\u00edme se op\u0159\u00edt o dlouhodob\u00e9, systematick\u00e9 a m\u011b\u0159iteln\u00e9 preventivn\u00ed programy, kter\u00e9 lidem pom\u00e1haj\u00ed rozum\u011bt rizik\u016fm a formovat sv\u00e9 chov\u00e1n\u00ed. Pr\u016fzkum STEM\/MARK to potvrzuje naprosto jednozna\u010dn\u011b: 94 % respondent\u016f pova\u017euje za d\u016fle\u017eit\u00e9 kampan\u011b zam\u011b\u0159en\u00e9 na d\u011bti a ml\u00e1de\u017e, 63 % respondent\u016f si mysl\u00ed, \u017ee preventivn\u00ed kampan\u011b je t\u0159eba zam\u011b\u0159it na d\u011bti a mladistv\u00e9 formou \u0161koln\u00edch program\u016f a besed, a 82 % respondent\u016f souhlas\u00ed s t\u00edm, \u017ee osv\u011btov\u00e9 kampan\u011b by m\u011bl podporovat st\u00e1t,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uvedl <\/span><b>Vladim\u00edr Darebn\u00edk<\/b><span style=\"font-weight: 400;\">, v\u00fdkonn\u00fd \u0159editel UVDL \u010cR.<\/span><\/p><p><span style=\"font-weight: 400;\">Vedouc\u00ed Drogov\u00e9ho informa\u010dn\u00edho centra SANANIM Josef \u0160ediv\u00fd na tiskov\u00e9 konferenci zd\u016fraznil, \u017ee z pohledu sni\u017eov\u00e1n\u00ed rizik je kl\u00ed\u010dov\u00e9 otev\u0159en\u011b informovat a edukovat budouc\u00ed i sou\u010dasn\u00e9 u\u017eivatele alkoholu<\/span><i><span style=\"font-weight: 400;\">. \u201eM\u011bs\u00edc bez alkoholu m\u016f\u017ee pro n\u011bkoho p\u0159edstavovat osobn\u00ed impuls. Odborn\u011b ale d\u00e1v\u00e1 v\u011bt\u0161\u00ed smysl mluvit o tom, kdo pije rizikov\u011b, pro\u010d, v jak\u00fdch situac\u00edch a jak\u00e1 forma podpory je dostupn\u00e1. Prevence a Harm reduction, tedy sni\u017eov\u00e1n\u00ed rizik, jsou nejlevn\u011bj\u0161\u00ed a sou\u010dasn\u011b nej\u00fa\u010dinn\u011bj\u0161\u00ed \u010d\u00e1st\u00ed syst\u00e9mu,\u201c <\/span><\/i><span style=\"font-weight: 400;\">\u0159ekl <\/span><b>Josef \u0160ediv\u00fd<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h4>Prevence je v\u00edc ne\u017e z\u00e1kazy a zkratky<\/h4><p><span style=\"font-weight: 400;\">UVDL \u010cR dlouhodob\u011b podporuje odpov\u011bdn\u00fd p\u0159\u00edstup ke konzumaci alkoholu a prevenci rizikov\u00e9ho pit\u00ed. V\u00fdchodiskem je jednoduch\u00fd princip. Samotn\u00e9 restrikce bez edukace a vymahatelnosti pravidel b\u00fdvaj\u00ed politicky l\u00edbiv\u00e9, ale v praxi m\u00e9n\u011b \u00fa\u010dinn\u00e9 ne\u017e kombinace informovanosti, c\u00edlen\u00e9 pomoci a f\u00e9rov\u011b nastaven\u00e9 regulace.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201ePokud lid\u00e9 rozum\u00ed rizik\u016fm a um\u00ed se zorientovat v tom, kolik alkoholu skute\u010dn\u011b vypij\u00ed bez ohledu na druh alkoholick\u00e9ho n\u00e1poje, \u010dast\u011bji vol\u00ed zodpov\u011bdn\u011bj\u0161\u00ed chov\u00e1n\u00ed. A pr\u016fzkum d\u00e1v\u00e1 i velmi konkr\u00e9tn\u00ed n\u00e1vod, kde a jak prevenci d\u011blat: 63 % lid\u00ed pova\u017euje za nejvhodn\u011bj\u0161\u00ed \u0161koln\u00ed programy a besedy, 48 % soci\u00e1ln\u00ed s\u00edt\u011b v\u010detn\u011b form\u00e1t\u016f typu shorts a influencer\u016f a 38 % online kampan\u011b. P\u0159esn\u011b to je kombinace, kterou dlouhodob\u011b d\u011bl\u00e1me a kterou chceme d\u00e1l posilovat,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> p\u0159ipomn\u011bl Vladim\u00edr Darebn\u00edk.<\/span><\/p><h4>\u201ePobavme se o alkoholu\u201c ji\u017e absolvovalo 150 tis\u00edc \u017e\u00e1k\u016f<\/h4><p>UVDL \u010cR dlouhodob\u011b podporuje program Harm reduction \u201ePij s rozumem\u201c a navazuj\u00edc\u00ed projekty zam\u011b\u0159en\u00e9 na edukaci ve\u0159ejnosti i mladistv\u00fdch. Sou\u010d\u00e1st\u00ed t\u011bchto aktivit je mimo jin\u00e9 i program \u201ePobavme se o alkoholu\u201c, realizovan\u00fd ve spolupr\u00e1ci s odborn\u00edky a vy\u0161kolen\u00fdmi lektory v ter\u00e9nu. Program od roku 2009 absolvovalo celkem 150 778 \u017e\u00e1k\u016f, kte\u0159\u00ed proch\u00e1zej\u00ed prevenc\u00ed ve v\u011bku kolem 13 let; v\u00fduku zaji\u0161\u0165uje 9 a\u017e 12 vy\u0161kolen\u00fdch lektor\u016f.<\/p><p><i><span style=\"font-weight: 400;\">\u201eU d\u011bt\u00ed a mladistv\u00fdch je nejd\u016fle\u017eit\u011bj\u0161\u00ed, aby se t\u00e9ma alkoholu nezu\u017eovalo na moralizov\u00e1n\u00ed. Koneckonc\u016f, postoj k\u00a0alkoholu si d\u011bti do \u0161koly p\u0159in\u00e1\u0161ej\u00ed zejm\u00e9na z\u00a0domova a preventivn\u00ed programy maj\u00ed jen malou \u0161anci postoj budovan\u00fd od d\u011btstv\u00ed \u201ep\u0159eb\u00edt\u201c. Proto jsme se vydali cestou Harm reduction, kdy se sna\u017e\u00edme otev\u0159en\u011b popisovat rizika a doporu\u010dovat bezpe\u010dn\u00e9 cesty, jak s\u00a0alkoholem zach\u00e1zet. Samoz\u0159ejm\u011b\u00a0 s\u00a0apelem na to, \u017ee\u00a0 pokud za\u010d\u00edt tak a\u017e v\u00a0dosp\u011bl\u00e9m v\u011bku,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uvedl Josef \u0160ediv\u00fd.<\/span><\/p><h4>Novinka: anonymn\u00ed online poradna s\u00a0vyu\u017eit\u00edm AI<\/h4><p><span style=\"font-weight: 400;\">Na tiskov\u00e9 konferenci UVDL \u010cR p\u0159edstavila i zcela novou online poradnu na webu <\/span><span style=\"font-weight: 400;\">www.pijsrozumem.cz<\/span><span style=\"font-weight: 400;\">, kter\u00e1 m\u00e1 roz\u0161\u00ed\u0159it dostupnost preventivn\u00edch informac\u00ed a nasm\u011brovat ve\u0159ejnost k odpov\u011bdn\u00e9mu rozhodov\u00e1n\u00ed i odborn\u00e9 pomoci.<\/span><\/p><p><span style=\"font-weight: 400;\">Poradna je ur\u010dena pro \u0161irokou ve\u0159ejnost, kter\u00e1 v\u00a0n\u00ed najde v\u0161echny odpov\u011bdi na ot\u00e1zky, kter\u00e9 se t\u00fdkaj\u00ed alkoholu a jeho konzumace. <\/span><i><span style=\"font-weight: 400;\">\u201eV\u00fdhodou poradny je, \u017ee je okam\u017eit\u011b k\u00a0dispozici v\u00a0kter\u00e9mkoliv m\u00edst\u011b, kde je internetov\u00e9 p\u0159ipojen\u00ed. Poradna nevy\u017eaduje \u017e\u00e1dnou registraci a je dispozici zdarma. Dokonce m\u00e1 takovou funkci, \u017ee v\u00a0p\u0159\u00edpad\u011b, \u017ee je dotaz p\u0159\u00edli\u0161 slo\u017eit\u00fd a individu\u00e1ln\u00ed, tak jej p\u0159ed\u00e1 odborn\u00edkovi na danou problematiku, kter\u00fd tazatele do 24 hodin kontaktuje a probl\u00e9m s\u00a0n\u00edm rozebere,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> vyzdvihl hlavn\u00ed p\u0159ednosti novinky Vladim\u00edr Darebn\u00edk.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Poradna vznikla na z\u00e1klad\u011b poradny, kterou provozuje SANANIM z.\u00fa. a vyu\u017e\u00edv\u00e1 k\u00a0odpov\u00edd\u00e1n\u00ed dotaz\u016f speci\u00e1ln\u011b vycvi\u010den\u00fd model um\u011bl\u00e9 inteligence. <\/span><i><span style=\"font-weight: 400;\">\u201eTo umo\u017e\u0148uje odpov\u011bdi poskytovat v\u00a0re\u00e1ln\u00e9m \u010dase s\u00a0t\u00edm, \u017ee tazatel m\u00e1 nav\u00edc mo\u017enost nechat odpov\u011b\u010f jednodu\u0161e ov\u011b\u0159it \u017eiv\u00fdm odborn\u00edkem,\u201c <\/span><\/i><span style=\"font-weight: 400;\">vysv\u011btlil Josef \u0160ediv\u00fd.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Online poradna na str\u00e1nce \u201ePij s\u00a0rozumem\u201c je ur\u010dena v\u0161em v\u011bkov\u00fdm kategori\u00edm a je otev\u0159ena v\u0161em dotaz\u016fm bez rozd\u00edlu. V\u0161echny zodpov\u011bzen\u00e9 dotazy jsou kontrolov\u00e1ny odborn\u00edky, a i na jejich z\u00e1klad\u011b je lad\u011bna um\u011bl\u00e1 inteligence. Poradna je pln\u011b anonymn\u00ed, pouze v\u00a0p\u0159\u00edpad\u011b ov\u011b\u0159en\u00ed dotazu odborn\u00edkem je t\u0159eba zadat e-mailovou adresu, kam p\u0159ijde zpr\u00e1va o ov\u011b\u0159en\u00ed. Ale i tu si lze zalo\u017eit jen pro tento \u00fa\u010del.\u00a0\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201eChceme lidem nab\u00eddnout praktickou slu\u017ebu, kter\u00e1 je dostupn\u00e1 ve chv\u00edli, kdy to pot\u0159ebuj\u00ed, nejen v dob\u011b medi\u00e1ln\u00ed vlny. Poradenstv\u00ed m\u00e1 smysl, kdy\u017e je konkr\u00e9tn\u00ed, srozumiteln\u00e9 a motivuje k re\u00e1ln\u00e9 zm\u011bn\u011b chov\u00e1n\u00ed,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> doplnil Josef \u0160ediv\u00fd.<\/span><\/p><h4>Ve\u0159ejnost podporuje prevenci. Lid\u00e9 cht\u011bj\u00ed, aby osv\u011btu platil st\u00e1t<\/h4><p><span style=\"font-weight: 400;\">V\u00fdsledky prosincov\u00e9ho pr\u016fzkumu agentury STEM\/MARK ukazuj\u00ed, \u017ee ve\u0159ejnost si p\u0159eje systematickou podporu osv\u011bty ze strany st\u00e1tu. Respondenti za nejvhodn\u011bj\u0161\u00ed formy osv\u011bty pova\u017euj\u00ed \u0161koln\u00ed programy a besedy, soci\u00e1ln\u00ed s\u00edt\u011b a online kampan\u011b. Jako nejd\u016fle\u017eit\u011bj\u0161\u00ed obsahov\u00e9 ukotven\u00ed uv\u00e1d\u011bj\u00ed zdravotn\u00ed rizika a dlouhodob\u00e9 n\u00e1sledky.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201eD\u00e1v\u00e1 to logiku. Kampan\u011b, kter\u00e9 lidem nab\u00edzej\u00ed mo\u017enost zapojit se a p\u0159en\u00e9st t\u00e9ma do vlastn\u00edho \u017eivota, jsou viditeln\u011bj\u0161\u00ed. To je mimo jin\u00e9 d\u016fvod, pro\u010d je Such\u00fd \u00fanor \u0161iroce zn\u00e1m\u00fd. Ale z hlediska dopadu je kl\u00ed\u010dov\u00e9, aby existoval stabiln\u00ed syst\u00e9m prevence. Bez n\u011bj se budeme ka\u017ed\u00fd rok dokola pt\u00e1t na to sam\u00e9,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uvedl Vladim\u00edr Darebn\u00edk.<\/span><\/p><p><span style=\"font-weight: 400;\">UVDL \u010cR z\u00e1rove\u0148 p\u0159ipomn\u011bla, \u017ee d\u016fraz na prevenci deklaruje i programov\u00e9 prohl\u00e1\u0161en\u00ed vl\u00e1dy Andreje Babi\u0161e po volb\u00e1ch v\u00a0roce 2025. V dokumentu vl\u00e1da uv\u00e1d\u00ed, \u017ee \u201eprevence mus\u00ed b\u00fdt p\u0159irozenou sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho \u017eivota\u201c a sou\u010dasn\u011b avizuje, \u017ee se \u201erozvojem vzd\u011bl\u00e1vac\u00edch a osv\u011btov\u00fdch program\u016f\u201c zam\u011b\u0159\u00ed na prevenci u\u017e\u00edv\u00e1n\u00ed alkoholu, tab\u00e1kov\u00fdch v\u00fdrobk\u016f, drog, hazardu i digit\u00e1ln\u00edch z\u00e1vislost\u00ed.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201eTo je p\u0159esn\u011b r\u00e1mec, kter\u00fd d\u00e1v\u00e1 smysl. Do dne\u0161ka se toti\u017e st\u00e1t v\u011bnoval pouze vym\u00fd\u0161len\u00ed r\u016fzn\u00fdch restrikc\u00ed, kter\u00e9 do praxe nic nep\u0159inesou, pouze zv\u00fd\u0161\u00ed byrokracii a z\u00e1t\u011b\u017e na st\u00e1tn\u00ed apar\u00e1t. Pouh\u00e9 zvy\u0161ov\u00e1n\u00ed dan\u00ed a restrikce bez vymahatelnosti pravidel jsou v kone\u010dn\u00e9m d\u016fsledku ne\u00fa\u010dinn\u00e9 n\u00e1stroje. Pokud chceme chr\u00e1nit zdrav\u00ed a z\u00e1rove\u0148 br\u00e1nit \u0161ed\u00e9 ekonomice, mus\u00edme kombinovat prevenci, dostupnou pomoc a d\u016fslednou kontrolu neleg\u00e1ln\u00ed distribuce,\u201c <\/span><\/i><span style=\"font-weight: 400;\">apeloval na st\u00e1t Vladim\u00edr Darebn\u00edk.<\/span><\/p><h4>Klesaj\u00edc\u00ed spot\u0159eba alkoholu je dobrou zpr\u00e1vou. Ale data jsou nutn\u00e9 \u010d\u00edst v\u00a0kontextu<\/h4><p><span style=\"font-weight: 400;\">UVDL \u010cR na tiskov\u00e9 konferenci komentovala tak\u00e9 nejnov\u011bj\u0161\u00ed \u00fadaje \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu za rok 2024. Podle \u010cS\u00da klesla spot\u0159eba alkoholick\u00fdch n\u00e1poj\u016f meziro\u010dn\u011b o 4,3 litru na 156 litr\u016f na obyvatele. Zaznamen\u00e1n byl pokles spot\u0159eby piva na 130,5 litru, v\u00edna na 19,5 litru a lihovin na 6,1 litru na osobu.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201ePokles spot\u0159eby vn\u00edm\u00e1me jako sign\u00e1l, \u017ee dlouhodob\u00e1 pr\u00e1ce s informovanost\u00ed a prevenc\u00ed m\u00e1 smysl. Z\u00e1rove\u0148 ale plat\u00ed, \u017ee u lihovin je nutn\u00e9 \u010d\u00edst \u010d\u00edsla poctiv\u011b. \u010c\u00e1st popt\u00e1vky se p\u0159esouv\u00e1 do p\u0159eshrani\u010dn\u00edch n\u00e1kup\u016f a bohu\u017eel v\u00fdznamn\u00e1 \u010d\u00e1st tak\u00e9 do \u010dern\u00e9 z\u00f3ny. Tam pak nevznikaj\u00ed jen fisk\u00e1ln\u00ed ztr\u00e1ty, ale tak\u00e9 v\u00fdznamn\u00e1 zdravotn\u00ed rizika pro spot\u0159ebitele,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uvedl Vladim\u00edr Darebn\u00edk.<\/span><\/p><p><span style=\"font-weight: 400;\">UVDL \u010cR na z\u00e1v\u011br vyj\u00e1d\u0159ila nad\u011bji, \u017ee d\u016fraz na prevenci u sou\u010dasn\u00e9 vl\u00e1dy nez\u016fstane pouze deklarac\u00ed, ale prom\u00edtne se do re\u00e1ln\u00fdch krok\u016f jako podpory vzd\u011bl\u00e1vac\u00edch a osv\u011btov\u00fdch program\u016f, evaluace jejich dopad\u016f, dostupnosti v\u010dasn\u00e9 pomoci i d\u016fsledn\u00e9ho pot\u00edr\u00e1n\u00ed neleg\u00e1ln\u00edho trhu.<\/span><\/p><h4>REKAPITULACE HLAVN\u00cdCH BOD\u016e TISKOV\u00c9 KONFERENCE:<\/h4><ol><li aria-level=\"1\">Such\u00fd \u00fanor nesta\u010d\u00ed! Mus\u00edme se op\u0159\u00edt o dlouhodob\u00e9, systematick\u00e9 a m\u011b\u0159iteln\u00e9 preventivn\u00ed programy, kter\u00e9 lidem pom\u00e1haj\u00ed rozum\u011bt rizik\u016fm a formovat sv\u00e9 chov\u00e1n\u00ed.<\/li><li aria-level=\"1\">Pr\u016fzkum STEM\/MARK: 94 % respondent\u016f pova\u017euje za d\u016fle\u017eit\u00e9 kampan\u011b zam\u011b\u0159en\u00e9 na d\u011bti a ml\u00e1de\u017e, 63 % respondent\u016f si mysl\u00ed, \u017ee preventivn\u00ed kampan\u011b je t\u0159eba zam\u011b\u0159it na d\u011bti a mladistv\u00e9 formou \u0161koln\u00edch program\u016f a besed, a 82 % respondent\u016f souhlas\u00ed s t\u00edm, \u017ee osv\u011btov\u00e9 kampan\u011b by m\u011bl podporovat st\u00e1t. P\u0159itom 63 % lid\u00ed pova\u017euje za nejvhodn\u011bj\u0161\u00ed \u0161koln\u00ed programy a besedy, 48 % soci\u00e1ln\u00ed s\u00edt\u011b v\u010detn\u011b form\u00e1t\u016f typu shorts a influencer\u016f a 38 % online kampan\u011b.<\/li><li aria-level=\"1\">Program \u201ePobavme se o alkoholu\u201c, realizovan\u00fd ve spolupr\u00e1ci s odborn\u00edky a vy\u0161kolen\u00fdmi lektory v\u00a0ter\u00e9nu, absolvovalo od roku 2009 celkem 150 778 \u017e\u00e1k\u016f, kte\u0159\u00ed proch\u00e1zej\u00ed prevenc\u00ed ve v\u011bku kolem 13 let.<\/li><li aria-level=\"1\">Novinkou je anonymn\u00ed online poradna na www.pijsrozumem.cz, kter\u00e1 vyu\u017e\u00edv\u00e1 AI modul vy\u0161kolen\u00fd odborn\u00edky, je k\u00a0dispozici 24 hodin denn\u011b a je zcela zdarma.<\/li><li aria-level=\"1\">Klesaj\u00edc\u00ed spot\u0159eba alkoholu je dobrou zpr\u00e1vou, \u017ee prevence funguje. Ale pozor na to! \u010c\u00e1st popt\u00e1vky se p\u0159esouv\u00e1 do p\u0159eshrani\u010dn\u00edch n\u00e1kup\u016f a bohu\u017eel v\u00fdznamn\u00e1 \u010d\u00e1st tak\u00e9 do \u010dern\u00e9 z\u00f3ny.<\/li><\/ol><h4>INFORMACE K\u00a0PR\u016eZKUMU:<\/h4><p><span style=\"font-weight: 400;\">V\u00fdzkumu agentury STEM\/MARK uskute\u010dn\u011bn\u00e9ho prost\u0159ednictv\u00edm online dotazov\u00e1n\u00ed se z\u00fa\u010dastnilo 1010 osob ve v\u011bku 18 a v\u00edce let. Vzorek respondent\u016f je reprezentativn\u00ed podle pohlav\u00ed, v\u011bku, vzd\u011bl\u00e1n\u00ed, velikosti m\u00edsta bydli\u0161t\u011b a regionu. Aktu\u00e1ln\u00ed data byla sb\u00edr\u00e1na od 5. prosince do 11. prosince 2025.<\/span><\/p><h4>KONTAKT PRO M\u00c9DIA:<\/h4><p>Ing. Vladim\u00edr Darebn\u00edk<br \/>v\u00fdkonn\u00fd \u0159editel Unie v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cR<br \/>e-mail: darebnik@uvdl.cz | mobil: +420 725 653 135<\/p><p>Mgr. Josef \u0160ediv\u00fd<br \/>vedouc\u00ed Drogov\u00e9ho informa\u010dn\u00edho centra SANANIM<br \/>e-mail: sedivy@sananim.cz | mobil: +420 602 311 799<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa85db4 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa85db4\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b35f745\" data-id=\"b35f745\" data-element_type=\"column\">\n\t\t\t<div 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12pt;\">Documents<\/span><\/strong><\/a><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b78c25c elementor-widget elementor-widget-text-editor\" data-id=\"6b78c25c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\">UVDL \u00a9 2026; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3638bd86 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Pr\u016fzkum potvrdil d\u016fle\u017eitost soustavn\u00e9 prevence zam\u011b\u0159en\u00e9 p\u0159edev\u0161\u00edm na mladou generaci.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2567da74 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2567da74\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bab786 elementor-widget elementor-widget-text-editor\" data-id=\"2bab786\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<div><p>Praha, 22. ledna 2026 \u2013 Jednor\u00e1zov\u00e9 kampan\u011b typu \u201eSuch\u00fd \u00fanor\u201c mohou ve\u0159ejnost upozornit na rizika nadm\u011brn\u00e9 konzumace alkoholu, samy o sob\u011b v\u0161ak probl\u00e9m rizikov\u00e9ho pit\u00ed ne\u0159e\u0161\u00ed. Na dne\u0161n\u00ed tiskov\u00e9 konferenci \u201eSUCH\u00dd \u00daNOR\u201c NESTA\u010c\u00cd! Unie v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cR (UVDL \u010cR) spolu s odborn\u00edky z Drogov\u00e9ho informa\u010dn\u00edho centra SANANIM p\u0159edstavily novinky ve sni\u017eov\u00e1n\u00ed rizik spojen\u00fdch s konzumac\u00ed alkoholu, aktu\u00e1ln\u00ed statistiky spot\u0159eby a v\u00fdsledky prosincov\u00e9ho pr\u016fzkumu ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed.<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50654f2 elementor-widget elementor-widget-text-editor\" data-id=\"50654f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u201eNejsme proti Such\u00e9mu \u00fanoru. Naopak. V\u00edt\u00e1me ka\u017edou iniciativu, kter\u00e1 otev\u00edr\u00e1 seri\u00f3zn\u00ed ve\u0159ejnou debatu. Z\u00e1rove\u0148 ale \u0159\u00edk\u00e1me jasn\u011b, \u017ee pokud chceme re\u00e1ln\u011b sni\u017eovat \u0161kody spojen\u00e9 s rizikovou konzumac\u00ed alkoholu, mus\u00edme se op\u0159\u00edt o dlouhodob\u00e9, systematick\u00e9 a m\u011b\u0159iteln\u00e9 preventivn\u00ed programy, kter\u00e9 lidem pom\u00e1haj\u00ed rozum\u011bt rizik\u016fm a formovat sv\u00e9 chov\u00e1n\u00ed. Pr\u016fzkum STEM\/MARK to potvrzuje naprosto jednozna\u010dn\u011b: 94 % respondent\u016f pova\u017euje za d\u016fle\u017eit\u00e9 kampan\u011b zam\u011b\u0159en\u00e9 na d\u011bti a ml\u00e1de\u017e, 63 % respondent\u016f si mysl\u00ed, \u017ee preventivn\u00ed kampan\u011b je t\u0159eba zam\u011b\u0159it na d\u011bti a mladistv\u00e9 formou \u0161koln\u00edch program\u016f a besed, a 82 % respondent\u016f souhlas\u00ed s t\u00edm, \u017ee osv\u011btov\u00e9 kampan\u011b by m\u011bl podporovat st\u00e1t,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uvedl <\/span><b>Vladim\u00edr Darebn\u00edk<\/b><span style=\"font-weight: 400;\">, v\u00fdkonn\u00fd \u0159editel UVDL \u010cR.<\/span><\/p><p><span style=\"font-weight: 400;\">Vedouc\u00ed Drogov\u00e9ho informa\u010dn\u00edho centra SANANIM Josef \u0160ediv\u00fd na tiskov\u00e9 konferenci zd\u016fraznil, \u017ee z pohledu sni\u017eov\u00e1n\u00ed rizik je kl\u00ed\u010dov\u00e9 otev\u0159en\u011b informovat a edukovat budouc\u00ed i sou\u010dasn\u00e9 u\u017eivatele alkoholu<\/span><i><span style=\"font-weight: 400;\">. \u201eM\u011bs\u00edc bez alkoholu m\u016f\u017ee pro n\u011bkoho p\u0159edstavovat osobn\u00ed impuls. Odborn\u011b ale d\u00e1v\u00e1 v\u011bt\u0161\u00ed smysl mluvit o tom, kdo pije rizikov\u011b, pro\u010d, v jak\u00fdch situac\u00edch a jak\u00e1 forma podpory je dostupn\u00e1. Prevence a Harm reduction, tedy sni\u017eov\u00e1n\u00ed rizik, jsou nejlevn\u011bj\u0161\u00ed a sou\u010dasn\u011b nej\u00fa\u010dinn\u011bj\u0161\u00ed \u010d\u00e1st\u00ed syst\u00e9mu,\u201c <\/span><\/i><span style=\"font-weight: 400;\">\u0159ekl <\/span><b>Josef \u0160ediv\u00fd<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h4><b>Prevence je v\u00edc ne\u017e z\u00e1kazy a zkratky<\/b><\/h4><p><span style=\"font-weight: 400;\">UVDL \u010cR dlouhodob\u011b podporuje odpov\u011bdn\u00fd p\u0159\u00edstup ke konzumaci alkoholu a prevenci rizikov\u00e9ho pit\u00ed. V\u00fdchodiskem je jednoduch\u00fd princip. Samotn\u00e9 restrikce bez edukace a vymahatelnosti pravidel b\u00fdvaj\u00ed politicky l\u00edbiv\u00e9, ale v praxi m\u00e9n\u011b \u00fa\u010dinn\u00e9 ne\u017e kombinace informovanosti, c\u00edlen\u00e9 pomoci a f\u00e9rov\u011b nastaven\u00e9 regulace.<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201ePokud lid\u00e9 rozum\u00ed rizik\u016fm a um\u00ed se zorientovat v tom, kolik alkoholu skute\u010dn\u011b vypij\u00ed bez ohledu na druh alkoholick\u00e9ho n\u00e1poje, \u010dast\u011bji vol\u00ed zodpov\u011bdn\u011bj\u0161\u00ed chov\u00e1n\u00ed. A pr\u016fzkum d\u00e1v\u00e1 i velmi konkr\u00e9tn\u00ed n\u00e1vod, kde a jak prevenci d\u011blat: 63 % lid\u00ed pova\u017euje za nejvhodn\u011bj\u0161\u00ed \u0161koln\u00ed programy a besedy, 48 % soci\u00e1ln\u00ed s\u00edt\u011b v\u010detn\u011b form\u00e1t\u016f typu shorts a influencer\u016f a 38 % online kampan\u011b. P\u0159esn\u011b to je kombinace, kterou dlouhodob\u011b d\u011bl\u00e1me a kterou chceme d\u00e1l posilovat,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> p\u0159ipomn\u011bl Vladim\u00edr Darebn\u00edk.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><h4><b>\u201ePobavme se o alkoholu\u201c ji\u017e absolvovalo 150 tis\u00edc \u017e\u00e1k\u016f<\/b><\/h4><p><span style=\"font-weight: 400;\">UVDL \u010cR dlouhodob\u011b podporuje program Harm reduction \u201ePij s rozumem\u201c a navazuj\u00edc\u00ed projekty zam\u011b\u0159en\u00e9 na edukaci ve\u0159ejnosti i mladistv\u00fdch. Sou\u010d\u00e1st\u00ed t\u011bchto aktivit je mimo jin\u00e9 i program \u201ePobavme se o alkoholu\u201c, realizovan\u00fd ve spolupr\u00e1ci s odborn\u00edky a vy\u0161kolen\u00fdmi lektory v ter\u00e9nu. Program od roku 2009 absolvovalo celkem 150 778 \u017e\u00e1k\u016f, kte\u0159\u00ed proch\u00e1zej\u00ed prevenc\u00ed ve v\u011bku kolem 13 let; v\u00fduku zaji\u0161\u0165uje 9 a\u017e 12 vy\u0161kolen\u00fdch lektor\u016f.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201eU d\u011bt\u00ed a mladistv\u00fdch je nejd\u016fle\u017eit\u011bj\u0161\u00ed, aby se t\u00e9ma alkoholu nezu\u017eovalo na moralizov\u00e1n\u00ed. Koneckonc\u016f, postoj k\u00a0alkoholu si d\u011bti do \u0161koly p\u0159in\u00e1\u0161ej\u00ed zejm\u00e9na z\u00a0domova a preventivn\u00ed programy maj\u00ed jen malou \u0161anci postoj budovan\u00fd od d\u011btstv\u00ed \u201ep\u0159eb\u00edt\u201c. Proto jsme se vydali cestou Harm reduction, kdy se sna\u017e\u00edme otev\u0159en\u011b popisovat rizika a doporu\u010dovat bezpe\u010dn\u00e9 cesty, jak s\u00a0alkoholem zach\u00e1zet. Samoz\u0159ejm\u011b\u00a0 s\u00a0apelem na to, \u017ee\u00a0 pokud za\u010d\u00edt tak a\u017e v\u00a0dosp\u011bl\u00e9m v\u011bku,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uvedl Josef \u0160ediv\u00fd.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><h4><b>Novinka: anonymn\u00ed online poradna s\u00a0vyu\u017eit\u00edm AI<\/b><\/h4><p><span style=\"font-weight: 400;\">Na tiskov\u00e9 konferenci UVDL \u010cR p\u0159edstavila i zcela novou online poradnu na webu <\/span><span style=\"font-weight: 400;\">www.pijsrozumem.cz<\/span><span style=\"font-weight: 400;\">, kter\u00e1 m\u00e1 roz\u0161\u00ed\u0159it dostupnost preventivn\u00edch informac\u00ed a nasm\u011brovat ve\u0159ejnost k odpov\u011bdn\u00e9mu rozhodov\u00e1n\u00ed i odborn\u00e9 pomoci.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><span style=\"font-weight: 400;\">Poradna je ur\u010dena pro \u0161irokou ve\u0159ejnost, kter\u00e1 v\u00a0n\u00ed najde v\u0161echny odpov\u011bdi na ot\u00e1zky, kter\u00e9 se t\u00fdkaj\u00ed alkoholu a jeho konzumace. <\/span><i><span style=\"font-weight: 400;\">\u201eV\u00fdhodou poradny je, \u017ee je okam\u017eit\u011b k\u00a0dispozici v\u00a0kter\u00e9mkoliv m\u00edst\u011b, kde je internetov\u00e9 p\u0159ipojen\u00ed. Poradna nevy\u017eaduje \u017e\u00e1dnou registraci a je dispozici zdarma. Dokonce m\u00e1 takovou funkci, \u017ee v\u00a0p\u0159\u00edpad\u011b, \u017ee je dotaz p\u0159\u00edli\u0161 slo\u017eit\u00fd a individu\u00e1ln\u00ed, tak jej p\u0159ed\u00e1 odborn\u00edkovi na danou problematiku, kter\u00fd tazatele do 24 hodin kontaktuje a probl\u00e9m s\u00a0n\u00edm rozebere,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> vyzdvihl hlavn\u00ed p\u0159ednosti novinky Vladim\u00edr Darebn\u00edk.\u00a0<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><span style=\"font-weight: 400;\">Poradna vznikla na z\u00e1klad\u011b poradny, kterou provozuje SANANIM z.\u00fa. a vyu\u017e\u00edv\u00e1 k\u00a0odpov\u00edd\u00e1n\u00ed dotaz\u016f speci\u00e1ln\u011b vycvi\u010den\u00fd model um\u011bl\u00e9 inteligence. <\/span><i><span style=\"font-weight: 400;\">\u201eTo umo\u017e\u0148uje odpov\u011bdi poskytovat v\u00a0re\u00e1ln\u00e9m \u010dase s\u00a0t\u00edm, \u017ee tazatel m\u00e1 nav\u00edc mo\u017enost nechat odpov\u011b\u010f jednodu\u0161e ov\u011b\u0159it \u017eiv\u00fdm odborn\u00edkem,\u201c <\/span><\/i><span style=\"font-weight: 400;\">vysv\u011btlil Josef \u0160ediv\u00fd.\u00a0<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><span style=\"font-weight: 400;\">Online poradna na str\u00e1nce \u201ePij s\u00a0rozumem\u201c je ur\u010dena v\u0161em v\u011bkov\u00fdm kategori\u00edm a je otev\u0159ena v\u0161em dotaz\u016fm bez rozd\u00edlu. V\u0161echny zodpov\u011bzen\u00e9 dotazy jsou kontrolov\u00e1ny odborn\u00edky, a i na jejich z\u00e1klad\u011b je lad\u011bna um\u011bl\u00e1 inteligence. Poradna je pln\u011b anonymn\u00ed, pouze v\u00a0p\u0159\u00edpad\u011b ov\u011b\u0159en\u00ed dotazu odborn\u00edkem je t\u0159eba zadat e-mailovou adresu, kam p\u0159ijde zpr\u00e1va o ov\u011b\u0159en\u00ed. Ale i tu si lze zalo\u017eit jen pro tento \u00fa\u010del.\u00a0\u00a0<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201eChceme lidem nab\u00eddnout praktickou slu\u017ebu, kter\u00e1 je dostupn\u00e1 ve chv\u00edli, kdy to pot\u0159ebuj\u00ed, nejen v dob\u011b medi\u00e1ln\u00ed vlny. Poradenstv\u00ed m\u00e1 smysl, kdy\u017e je konkr\u00e9tn\u00ed, srozumiteln\u00e9 a motivuje k re\u00e1ln\u00e9 zm\u011bn\u011b chov\u00e1n\u00ed,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> doplnil Josef \u0160ediv\u00fd.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><h4><b>Ve\u0159ejnost podporuje prevenci. Lid\u00e9 cht\u011bj\u00ed, aby osv\u011btu platil st\u00e1t<\/b><\/h4><p><span style=\"font-weight: 400;\">V\u00fdsledky prosincov\u00e9ho pr\u016fzkumu agentury STEM\/MARK ukazuj\u00ed, \u017ee ve\u0159ejnost si p\u0159eje systematickou podporu osv\u011bty ze strany st\u00e1tu. Respondenti za nejvhodn\u011bj\u0161\u00ed formy osv\u011bty pova\u017euj\u00ed \u0161koln\u00ed programy a besedy, soci\u00e1ln\u00ed s\u00edt\u011b a online kampan\u011b. Jako nejd\u016fle\u017eit\u011bj\u0161\u00ed obsahov\u00e9 ukotven\u00ed uv\u00e1d\u011bj\u00ed zdravotn\u00ed rizika a dlouhodob\u00e9 n\u00e1sledky.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201eD\u00e1v\u00e1 to logiku. Kampan\u011b, kter\u00e9 lidem nab\u00edzej\u00ed mo\u017enost zapojit se a p\u0159en\u00e9st t\u00e9ma do vlastn\u00edho \u017eivota, jsou viditeln\u011bj\u0161\u00ed. To je mimo jin\u00e9 d\u016fvod, pro\u010d je Such\u00fd \u00fanor \u0161iroce zn\u00e1m\u00fd. Ale z hlediska dopadu je kl\u00ed\u010dov\u00e9, aby existoval stabiln\u00ed syst\u00e9m prevence. Bez n\u011bj se budeme ka\u017ed\u00fd rok dokola pt\u00e1t na to sam\u00e9,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uvedl Vladim\u00edr Darebn\u00edk.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><span style=\"font-weight: 400;\">UVDL \u010cR z\u00e1rove\u0148 p\u0159ipomn\u011bla, \u017ee d\u016fraz na prevenci deklaruje i programov\u00e9 prohl\u00e1\u0161en\u00ed vl\u00e1dy Andreje Babi\u0161e po volb\u00e1ch v\u00a0roce 2025. V dokumentu vl\u00e1da uv\u00e1d\u00ed, \u017ee \u201eprevence mus\u00ed b\u00fdt p\u0159irozenou sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho \u017eivota\u201c a sou\u010dasn\u011b avizuje, \u017ee se \u201erozvojem vzd\u011bl\u00e1vac\u00edch a osv\u011btov\u00fdch program\u016f\u201c zam\u011b\u0159\u00ed na prevenci u\u017e\u00edv\u00e1n\u00ed alkoholu, tab\u00e1kov\u00fdch v\u00fdrobk\u016f, drog, hazardu i digit\u00e1ln\u00edch z\u00e1vislost\u00ed.\u00a0<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201eTo je p\u0159esn\u011b r\u00e1mec, kter\u00fd d\u00e1v\u00e1 smysl. Do dne\u0161ka se toti\u017e st\u00e1t v\u011bnoval pouze vym\u00fd\u0161len\u00ed r\u016fzn\u00fdch restrikc\u00ed, kter\u00e9 do praxe nic nep\u0159inesou, pouze zv\u00fd\u0161\u00ed byrokracii a z\u00e1t\u011b\u017e na st\u00e1tn\u00ed apar\u00e1t. Pouh\u00e9 zvy\u0161ov\u00e1n\u00ed dan\u00ed a restrikce bez vymahatelnosti pravidel jsou v kone\u010dn\u00e9m d\u016fsledku ne\u00fa\u010dinn\u00e9 n\u00e1stroje. Pokud chceme chr\u00e1nit zdrav\u00ed a z\u00e1rove\u0148 br\u00e1nit \u0161ed\u00e9 ekonomice, mus\u00edme kombinovat prevenci, dostupnou pomoc a d\u016fslednou kontrolu neleg\u00e1ln\u00ed distribuce,\u201c <\/span><\/i><span style=\"font-weight: 400;\">apeloval na st\u00e1t Vladim\u00edr Darebn\u00edk.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><h4><b>Klesaj\u00edc\u00ed spot\u0159eba alkoholu je dobrou zpr\u00e1vou. Ale data jsou nutn\u00e9 \u010d\u00edst v\u00a0kontextu<\/b><\/h4><p><span style=\"font-weight: 400;\">UVDL \u010cR na tiskov\u00e9 konferenci komentovala tak\u00e9 nejnov\u011bj\u0161\u00ed \u00fadaje \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu za rok 2024. Podle \u010cS\u00da klesla spot\u0159eba alkoholick\u00fdch n\u00e1poj\u016f meziro\u010dn\u011b o 4,3 litru na 156 litr\u016f na obyvatele. Zaznamen\u00e1n byl pokles spot\u0159eby piva na 130,5 litru, v\u00edna na 19,5 litru a lihovin na 6,1 litru na osobu.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201ePokles spot\u0159eby vn\u00edm\u00e1me jako sign\u00e1l, \u017ee dlouhodob\u00e1 pr\u00e1ce s informovanost\u00ed a prevenc\u00ed m\u00e1 smysl. Z\u00e1rove\u0148 ale plat\u00ed, \u017ee u lihovin je nutn\u00e9 \u010d\u00edst \u010d\u00edsla poctiv\u011b. \u010c\u00e1st popt\u00e1vky se p\u0159esouv\u00e1 do p\u0159eshrani\u010dn\u00edch n\u00e1kup\u016f a bohu\u017eel v\u00fdznamn\u00e1 \u010d\u00e1st tak\u00e9 do \u010dern\u00e9 z\u00f3ny. Tam pak nevznikaj\u00ed jen fisk\u00e1ln\u00ed ztr\u00e1ty, ale tak\u00e9 v\u00fdznamn\u00e1 zdravotn\u00ed rizika pro spot\u0159ebitele,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uvedl Vladim\u00edr Darebn\u00edk.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p><span style=\"font-weight: 400;\">UVDL \u010cR na z\u00e1v\u011br vyj\u00e1d\u0159ila nad\u011bji, \u017ee d\u016fraz na prevenci u sou\u010dasn\u00e9 vl\u00e1dy nez\u016fstane pouze deklarac\u00ed, ale prom\u00edtne se do re\u00e1ln\u00fdch krok\u016f jako podpory vzd\u011bl\u00e1vac\u00edch a osv\u011btov\u00fdch program\u016f, evaluace jejich dopad\u016f, dostupnosti v\u010dasn\u00e9 pomoci i d\u016fsledn\u00e9ho pot\u00edr\u00e1n\u00ed neleg\u00e1ln\u00edho trhu.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><h4>REKAPITULACE HLAVN\u00cdCH BOD\u016e TISKOV\u00c9 KONFERENCE:<\/h4><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Such\u00fd \u00fanor nesta\u010d\u00ed! Mus\u00edme se op\u0159\u00edt o dlouhodob\u00e9, systematick\u00e9 a m\u011b\u0159iteln\u00e9 preventivn\u00ed programy, kter\u00e9 lidem pom\u00e1haj\u00ed rozum\u011bt rizik\u016fm a formovat sv\u00e9 chov\u00e1n\u00ed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Pr\u016fzkum STEM\/MARK: 94 % respondent\u016f pova\u017euje za d\u016fle\u017eit\u00e9 kampan\u011b zam\u011b\u0159en\u00e9 na d\u011bti a ml\u00e1de\u017e, 63 % respondent\u016f si mysl\u00ed, \u017ee preventivn\u00ed kampan\u011b je t\u0159eba zam\u011b\u0159it na d\u011bti a mladistv\u00e9 formou \u0161koln\u00edch program\u016f a besed, a 82 % respondent\u016f souhlas\u00ed s t\u00edm, \u017ee osv\u011btov\u00e9 kampan\u011b by m\u011bl podporovat st\u00e1t. P\u0159itom 63 % lid\u00ed pova\u017euje za nejvhodn\u011bj\u0161\u00ed \u0161koln\u00ed programy a besedy, 48 % soci\u00e1ln\u00ed s\u00edt\u011b v\u010detn\u011b form\u00e1t\u016f typu shorts a influencer\u016f a 38 % online kampan\u011b.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Program \u201ePobavme se o alkoholu\u201c, realizovan\u00fd ve spolupr\u00e1ci s odborn\u00edky a vy\u0161kolen\u00fdmi lektory v\u00a0ter\u00e9nu, absolvovalo od roku 2009 celkem 150 778 \u017e\u00e1k\u016f, kte\u0159\u00ed proch\u00e1zej\u00ed prevenc\u00ed ve v\u011bku kolem 13 let.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Novinkou je anonymn\u00ed online poradna na www.pijsrozumem.cz, kter\u00e1 vyu\u017e\u00edv\u00e1 AI modul vy\u0161kolen\u00fd odborn\u00edky, je k\u00a0dispozici 24 hodin denn\u011b a je zcela zdarma. \u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Klesaj\u00edc\u00ed spot\u0159eba alkoholu je dobrou zpr\u00e1vou, \u017ee prevence funguje. Ale pozor na to! \u010c\u00e1st popt\u00e1vky se p\u0159esouv\u00e1 do p\u0159eshrani\u010dn\u00edch n\u00e1kup\u016f a bohu\u017eel v\u00fdznamn\u00e1 \u010d\u00e1st tak\u00e9 do \u010dern\u00e9 z\u00f3ny.<\/li><\/ol><p style=\"font-weight: 400;\">\u00a0<\/p><h4>INFORMACE K\u00a0PR\u016eZKUMU:\u00a0<\/h4><p><span style=\"font-weight: 400;\">V\u00fdzkumu agentury STEM\/MARK uskute\u010dn\u011bn\u00e9ho prost\u0159ednictv\u00edm online dotazov\u00e1n\u00ed se z\u00fa\u010dastnilo 1010 osob ve v\u011bku 18 a v\u00edce let. Vzorek respondent\u016f je reprezentativn\u00ed podle pohlav\u00ed, v\u011bku, vzd\u011bl\u00e1n\u00ed, velikosti m\u00edsta bydli\u0161t\u011b a regionu. Aktu\u00e1ln\u00ed data byla sb\u00edr\u00e1na od 5. prosince do 11. prosince 2025.<\/span><\/p><p style=\"font-weight: 400;\">\u00a0<\/p><h4>KONTAKT PRO M\u00c9DIA:<\/h4><p><span style=\"font-weight: 400;\">Ing. Vladim\u00edr Darebn\u00edk<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">v\u00fdkonn\u00fd \u0159editel Unie v\u00fdrobc\u016f a dovozc\u016f lihovin \u010cR<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">e-mail: <\/span><span style=\"font-weight: 400;\">darebnik@uvdl.cz<\/span><span style=\"font-weight: 400;\"> | mobil: +420 725 653\u00a0135<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Mgr. Josef \u0160ediv\u00fd<br \/><\/span><span style=\"font-weight: 400;\">vedouc\u00ed Drogov\u00e9ho informa\u010dn\u00edho centra SANANIM<br \/><\/span><span style=\"font-weight: 400;\">e-mail: <\/span><span style=\"font-weight: 400;\">sedivy@sananim.cz<\/span><span style=\"font-weight: 400;\"> | mobil: +420 602 311 799<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b9c847 elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9c847\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3690ae93\" data-id=\"3690ae93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4711912b elementor-widget elementor-widget-spacer\" data-id=\"4711912b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c416c31 elementor-section-full_width elementor-hidden-tablet elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"2c416c31\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6b952aec\" data-id=\"6b952aec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.uvdl.cz\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-418b592b elementor-widget elementor-widget-image\" data-id=\"418b592b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"122\" src=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/2021\/02\/full_logo_english.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.uvdl.cz\/wp-content\/uploads\/2021\/02\/full_logo_english.png 652w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2021\/02\/full_logo_english-300x57.png 300w, https:\/\/www.uvdl.cz\/wp-content\/uploads\/2021\/02\/full_logo_english-16x3.png 16w\" sizes=\"(max-width: 34.9rem) calc(100vw - 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Pr\u016fzkum potvrdil d\u016fle\u017eitost soustavn\u00e9 prevence zam\u011b\u0159en\u00e9 p\u0159edev\u0161\u00edm na mladou generaci. Praha, 22. ledna 2026 \u2013 Jednor\u00e1zov\u00e9 kampan\u011b typu \u201eSuch\u00fd \u00fanor\u201c mohou ve\u0159ejnost upozornit na rizika nadm\u011brn\u00e9 konzumace alkoholu, samy o sob\u011b v\u0161ak probl\u00e9m rizikov\u00e9ho pit\u00ed ne\u0159e\u0161\u00ed. Na dne\u0161n\u00ed &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.uvdl.cz\/en\/aktuality\/suchy-unor-nestaci-pruzkum-potvrdil-dulezitost-soustavne-prevence-zamerene-predevsim-na-mladou-generaci\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8222;\u201eSuch\u00fd \u00fanor\u201c nesta\u010d\u00ed. Pr\u016fzkum potvrdil d\u016fle\u017eitost soustavn\u00e9 prevence zam\u011b\u0159en\u00e9 p\u0159edev\u0161\u00edm na mladou generaci.&#8220;<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":70,"parent":198,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":[],"_links":{"self":[{"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/pages\/2321"}],"collection":[{"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/comments?post=2321"}],"version-history":[{"count":19,"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/pages\/2321\/revisions"}],"predecessor-version":[{"id":2364,"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/pages\/2321\/revisions\/2364"}],"up":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/pages\/198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"https:\/\/www.uvdl.cz\/en\/wp-json\/wp\/v2\/media?parent=2321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}